A web design company can build a huge range of pages and looks to boost your web presence and increase traffic to your site. There are some pages that are nice to have and others that are absolutely necessary as they will help increase sales. What pages are essential to your site?
There are four pages that should be included on any travel website. If they are, you will find that visitor traffic increases. Without them, then visitors may look elsewhere. It’s true that every website should differ from the next, but these four pages are a must. What are they? Well, they are the home page, the About Me or Us page, a blog page and the contact page.
Within any travel website, the home page is essential because it is often the first page that visitors land on. Without it, there is no focus for the site. It is the page that needs to offer the clearest, most concise, yet informative impression of your company. The About Us page is the second most visited page. People like to know who they are buying from, and if they can learn more about you and like what they see, then they are more likely to buy from you. A blog is a great way to gain better website rankings as it changes more often than any other page on your site. It also offers visitors the chance to interact with you, and to learn more about the products and services you offer. And clearly, without the contact page, no one would be able to get in touch!
Are 404 Pages Always Bad?
Websites can sometimes go wrong though. Even with the best web design experts helping you, websites can still encounter problems loading on occasion. When this happens, what is known as a ‘404 page’ may be shown. There are a variety of reasons that this can happen after your expert web design company has finished working for you. One of the reasons for a 404 message is that the page the searcher is looking for can no longer be found. This often happens when a link isn’t working because it is out of date or the page it refers to has moved. For customers, a 404 page is frustrating, especially when they anticipated that page had some particularly useful information on it. If you are constantly updating your website, 404 pages are more likely to appear. Even though they aren’t great things for customers to come across, you could make them look more interesting and attractive while fixing the error. This latter can be done by correcting the source link; restoring the page that has been deleted; or asking your web design team to arrange for visitors to be directed elsewhere. The best B2C and B2B ecommerce platform options will make it easy for you to deal with broken links so they don’t have a negative impact on your site.
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