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What Thailand Needs? Large Hotel Chains Or Boutique Hotels?

November 23, 2013 Destination Thailand, Headline News No Comments Email Email

egtmedia59At the conference of Hospitality Investment World Thailand 2013, two different sets of panel discussions were brought to attention where the hospitality industry’s leaders shared their thoughts and visions on hospitality in Thailand.

The Hospitality Investment World Thailand 2013 held at Centara Grand & Bangkok Convention Center is a two-day conference which is also known to be Thailand’s foremost hotel conference bringing in delegates from all over to Bangkok.

With the increasing number of hotels in Thailand and with a pipeline of 9% in the next three to five years, the platform of discussion started off with questions like how do hotels attract travelers? How will hotels raise their occupancy? And whether Thailand needs more large chain hotels or boutique EGT_Artical Banner B 250x250hotels?

Dillip Rajakarier, Chief Executive Officer, Minor Hotel Group and Chief Operating Officer, Minor International says that, “It’s all about performance”. He then adds, “Hotels need to create an experience, an experience that guest need. Hotels need to localize and make use of different varieties as well as different cultures.” Even with brand standards – hotels still need to make the guest have an experience of a lifetime that will make them want to come back.

The panel discussion suggests that despite of the over-flowing number of rooms in Thailand, there is still room for more. Visitors from China will grow – their on top of the ocean, becoming the next Russia! Nevertheless, hotels need to be able to cater to different needs – focusing on the many different types of travelers. Each hotel today, needs to stand-out even if they belong to any of the big boys – hotel chain.

Anchalika Kijkanakorn, Managing Director, Akaryn Hospitality Management Services says that as an owner of a boutique hotel “empathy” is very important. She says she provides her guests with the uniqueness of Thai culture and teachers her staff to do the same.

Owners of boutique hotels and large chain hotels both agree that using social media platforms are very essential for their hotels. Both types of hotels use social media to get personal with their guests and provide them with a greater travelling experience.

However, both types of hotels are growing in the Kingdom. Independent boutique hotels that have successfully established are looking to expand abroad in the coming years.

Written by : Kanchana Ganglani

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