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What three words define your travel agency location?

July 11, 2016 Headline News No Comments Email Email

egtmedia59You can find the three words that define the location of your travel agency, or your home, through a revolutionary new location and addressing system that converts every three-square-metre portion of the earth’s surface into three words.

You can’t choose or change the words – they are set by the algorithm that governs the What Three Words ( global location system. But you can find out what the words are.

Spend Rises Trio, for instance. That’s the exact geographical location of Flight Centre Wynyard in George Street Sydney, according to the three-word program. Danger Period Fried – that’s Helloworld South Melbourne.

There’s even a place somewhere called Funky Chicken Disco.

The words are pre-assigned by the what3words algorithm, which uses a global grid of 57 trillion 3mx3m squares.

To discover your own special three words, go to: and write in your address.

Every three-word combination is unique (in the true sense of that overused term). The idea is to provide an easy-to-remember guide to an exact location, in the manner of latitude and longitude coordinates. You might forget the address, but if you know the three words and can place them in the right order, you can find your destination.

Every 3×3-square-metre section of the world is covered and named by three words, even the world’s ice caps, deserts, mountains and seas.

The system helps to locate addresses in city backstreets where addresses are hard to find. What3words has many applications for travel and mapping. Printed on your business card, it can let people locate you.

What3words started in Britain in 2013 and has now taken off, having just been adopted as the addressing system underpinning the operations of the big, Dubai-based logistics operation Aramex, which employs about 13,800 people in 54 countries and has a network consisting of 40 independent express companies.

What3words recently raised USD 8.5 million in venture capital.

The algorithm could turn its developers into multi-millionaires. Even billionaires – all things are possible in this brave new world of 57 trillion 3mx3m squares.

Written by Peter Needham

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