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What’s Purple and Green and rewards Aussies who keep our country clean?

March 21, 2018 Loyalty No Comments Email Email

Velocity Frequent Flyer, the award-winning loyalty program of Virgin Australia, has partnered with Australian recycling innovator, Envirobank Recycling, to launch a ‘Recycle for Rewards’ program – enabling Australians to turn their recycling into holidays, flights and more when they recycle at Envirobank-operated collection points.

From today, Velocity members can earn Velocity Points every time they recycle drink containers at any Envirobank-operated collection points[1], by signing up to Envirobank’s Crunch program and linking their Velocity membership before recycling. For every eligible drink container that is recycled, members will earn 15 Envirobank Crunch credits, which can then be transferred into five Velocity Points.

Velocity Frequent Flyer Chief Commercial Officer Sterling Brain said: “Velocity and the wider Virgin Australia Group is passionate about doing our bit to reduce our carbon footprint. This partnership with Envirobank means our members can also get involved by turning their recycling into Velocity Points, which they can then use on a holiday.

“Envirobank is doing some incredible work in encouraging Australians to recycle and rewarding that behaviour, and we’re delighted to partner with them to give our Velocity members another way of earning Points,” Mr Brain said.

Envirobank Recycling collection points are available in metropolitan and regional areas, as well as pop-up mobile collection sites.

Narelle Anderson, founder and managing director or Envirobank Recycling, said: “High-volume, automated depots are already operational in Darwin and Revesby, with West Gosford and Newcastle opening in coming weeks.

“Working with Velocity to introduce a program that pays recyclers for the good they do in a ‘currency’ that matters to them personally – such as flights and holidays – is a huge incentive for more Australians to participate in Container Deposit Schemes.

“With an estimated 3.4 billion eligible containers in NSW alone, there are literally billions of Frequent Flyer Points up for grabs for savvy recyclers,” Ms Anderson said.

Mobile collection sites also operate at selected Surf Life Saving Clubs up and down the NSW coast. Available at scheduled times on allocated dates, a full list of locations and collection days for Velocity members is available at

Envirobank’s Crunch ‘Recycle for Rewards’ program is available in New South Wales and the Northern Territory. Other states, such as Queensland, Victoria and Western Australia, will follow as additional Container Deposit Schemes are rolled out over coming months.

For more information and to see the schedule and location of collection sites head to For more information Velocity and its benefits, head to the Velocity Frequent Flyer website.

How to earn Velocity Frequent Flyer Points and Rewards through Recycling with Envirobank

  • Sign up to Envirobank’s Crunch “Recycle for Rewards” program and link your Velocity account
  • Recycle eligible[i] containers at an Envirobank automated-depot or mobile-collection site on a scheduled collection day. Envirobank will accept all eligible drink containers. Containers must be empty and have the 10c refund marking on the label.
  • Transfer Crunch credits earned to Velocity Frequent Flyer points. One container = 15 Crunch credits = 5 Velocity Frequent Flyer points.
  • Redeem your Velocity points for holidays, flights, accommodation– whatever takes your fancy!

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