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When will Australia get a website like Grabaseat?

July 20, 2016 Headline News No Comments Print Print Email Email

egtmedia59Fancy a trans-Tasman return flight, between Sydney and Auckland, for AUD 353? That may not be possible – but it’s achievable in the other direction, thanks to an Air New Zealand website called Grabaseat.

Grabaseat (www.grabaseat.co.nz) has just celebrated its 10th birthday with NZD 10 domestic fares around New Zealand.

It offers international flights too, at extremely competitive prices. All flights originate in New Zealand and are priced in NZ dollars.

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On Grabaseat yesterday

The site was yesterday offering Auckland to Sydney return fares for NZD 378 – which equates to about AUD 353 – in a 48-hour sale. Travel is valid from 23 Aug 2016 to 31 May 2017. If you can find a trans-Tasman fare like that originating in Australia, the writer would be keen to hear from you!

An innovative element of Grabaseat is that the site lists the number of seats left. In the case of the trans-Tasman fare above, 17,815 seats were available yesterday.

No wonder Grabaseat is popular. General manager market development and retail sales at Air New Zealand, Annabelle Fowler, says Grabaseat has experienced phenomenal growth since its creation in 2006, with over 28,000 people visiting the site on average each day.

“Customers have taken up more than 1.8 million Greenlight Deals over the past 10 years, covering some 840 million kilometres. That’s equivalent to more than 1,000 return trips to the moon or 23,000 return trips between Auckland and London,” Fowler says.

“The spontaneity of Grabaseat resonates with people,” she adds. “We’ve had seats sell out in minutes and know the deals have inspired thousands of impromptu getaways and have given many people the chance to see more of family and friends.”

Grabaseat at the weekend launched its biggest fare sale yet, offering 1000 seats across all domestic routes operated on Air New Zealand’s network at the price of NZD 10, to celebrate 10 years of the Grabaseat website.

The promotion also includes thousands of cut-rate fares for international destinations and thousands within New Zealand for less than NZD 39.

Earlier this week Grabaseat took to the streets to celebrate its milestone birthday, planting a supersized cake in Auckland’s Takutai Square in Britomart where punters could burrow for birthday surprises including return international and domestic flights for two.

Grabaseat is famous for its inventive promotions, previously pranking customers on April Fools’ Day with its ‘grab a seat’ deal where the website advertised actual furniture including cane chairs and ski lifts, ‘Septemperature’ where Grabaseat fares were determined by local temperatures during September last year, and offering a range of themed packages with flights as low as NZD 1.

Written by Peter Needham

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