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Which flights will make your clients the happiest?

November 13, 2013 Aviation, Headline News No Comments Email Email

egtmedia59A new search engine called, designed by a US-based firm, aims to let passengers choose the flights that will make them happiest. The concept may sound quirky initially, but the site has been running a few months and seems to be doing well.

Co-founder and chief executive Robert Albert says the site was founded to move beyond the focus on price and schedule that dominates other flight search sites. 250x250

Routehappy ( says it has combed hundreds of data sources to build Flightpad, a proprietary Flight Product Attribute Database that powers its “new breed of flight search.

“We want to help you easily find and buy the happiest flights for the lowest price, every time you fly.”

The site claims it can lead travellers to planes with more legroom “and we’re the only site that tells you what you’re getting for your money. Our one-of-a-kind Happiness Scores reveal shorter flights with better planes, seats, amenities and flyer ratings.”

The company says it has built a big system “that fairly grades a myriad of happiness factors that matter to flyers, including 25 seat types, 20 entertainment options, 55 seat configurations, Wi-Fi, and more.

“We’re continuously updating data on our Focus Airlines about whom we’ve gone deep in research.”

There are a lot of flight reviews on the site too, and they pull no punches.

Written by : Peter Needham

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