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Why is India Becoming a Place of Interest for the Travel & Tourism Industry ?

August 14, 2019 Social Media No Comments Email Email

There was a time when Taj Mahal was the only reason why most foreigners outside the Asian continent would consider a visit to the country, and the number of outbound tourists from India was negligible. However, that has all changed because India is fast becoming the second hottest place for the tourism and travel industry, right after China.

The Rise of the Upper Middle Class

The Indian economy has always been divided into several classes, in accordance with income. Out of the many income classes, it was mostly the high-income groups that used to travel abroad for trips, while all other classes remained content with domestic travel due to the affordability factor. However, that has changed now thanks to globalization, social media marketing and the rise of the millennial upper-middle-class.

With a significant enough disposable income on their hands, most estimates are pointing towards the fact that by next year, the outbound tourism from India will have reached more than two million per year, consisting primarily of upper-middle-class millennials.

The ITB India Trade Fair Plans to Further Support the Huge growth

As already mentioned, because of the rate at which the country’s outbound tourism is growing, it was only a matter of time before India became the center of attention for international travel and tourism companies. Many see the country as having the potential to even outpace China in becoming Asia’s biggest market for tours and travel, but that’s still going to take a decade or so to happen.

Multiple big names in the international travel industry from both inside and outside the country have already signed up to attend travel trade shows in India. The ITB India Trade Fair 2020 happens to be the biggest one of them all, where the industry will meet and make prominent connections, along with discussing plans for further growing the outbound and inbound tourism in India.

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Role of the Internet: The Smartphone Revolution

Given that India has replaced the US by becoming the second-largest market for smartphones in the world, it isn’t surprising to see how well online travel sites and their marketing efforts have worked in the country.

Smartphones are more affordable than computers, they are easier to use, portable, and a huge portion of the population in India has at least one of them, if not more. This has made marketing to the mass population easy and extremely effective for online travel sites via social media and search engines. The role of online marketing in growing the Indian tourism industry to its current size is tremendous.

The question as of now is not why India has become the center of attention for the travel industry, but rather, how one can tap into the market and connect with the target audience. This is not a trend which is about to go down anytime soon, so for those that are interested in growing their businesses into foreign territory, India is likely going to be the next big thing.

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