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Why Seoul Is a World Leading Meetings Destination

November 11, 2016 MICE No Comments Email Email

coex-sto-wrc-smallFor most visitors to Korea, Seoul serves as their introduction to the nation, offering rich examples of both Korea’s ancient past and forward-thinking present in which to discover, digest, and delight. Business visitors have all this to enjoy alongside Seoul’s strong meetings infrastructure, which regularly facilitates large-scale international meetings that unite world leaders, captains of industry, and academic experts for knowledge-sharing and decision-making.

All signs show that Seoul is clearly getting it right: as of June 2016, it is the top-third convention city worldwide for the number of meetings hosted over the previous year. And its star is only continuing to rise.

Among the many factors contributing to Seoul’s appeal as a convention capital is the dedication to getting the groundwork right, such as transportation, accommodation, and communications. First impressions count, and Incheon International Airport does just that, annually winning Airports Council International awards in multiple categories for high-quality service. Various means of traveling to and from Seoul, including the high-speed KTX rail, as well as getting around the city itself thanks to nine subway lines, color-coded buses and taxis (all with English-language support), add to the convenience.

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Seoul’s meeting venues are also not only world class, but abundant and diverse, meaning that the city can host any type of event, from G-20 summits and exhibitions to fashion shows, brand launches, parties, and any function one can imagine. The capital backs this up with a wide range of accommodations – many top meeting venues in their own right – from trusted global brands such as Marriott and Four Seasons to quality home-grown offerings such as Shilla and Lotte.

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All of which is enhanced by Korea’s IT prowess, allowing business visitors to keep the lines of communication open wherever they are through fast and affordable high-speed internet and wifi making possible such things as video conferencing and quick access to real-time information for the traveler on the street. Starting this month, KTX users will even be able to plug in and recharge their devices while in transit.

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