According to a survey conducted jointly by GO Airport Express and The GO Group, LLC, an international ground transportation service provider, fewer than 4% of hotel guests responded that they always used the mini-fridges in their hotel rooms, while a further 20% said they did so sometimes or occasionally.
Over 70% of guests never touch the minibar.
Several of the more than 733 survey respondents added comments, often saying they considered the food and beverage offerings in minibars were too expensive, or that they used the mini-fridges to store their own drink and snacks, which they bought elsewhere at a less extortionate prices.
Of those who did purchase from hotel minibars, men were more likely to purchase alcoholic beverages, at 27%, compared with 14% of women. Women bought more bottled water (47%) compared with men (35%). Women also purchased healthier snacks such as nuts and granola bars, than men, at 14% and 7% respectively.
“Today’s travellers are more savvy, health and budget conscious,” commented John McCarthy, president of GO Airport Express.
“Successful hotels are starting to respond by catering to the changing preferences of their guests.”
GO Airport Express, which offers a shuttle service to and from Chicago’s O’Hare (ORD) and Midway (MDW) airports, is a member of The GO Group and one of the oldest companies in Chicago, tracing its founding to 1853 and the Parmelee Transportation Company, which provided a carriage service between Chicago’s railway stations and downtown hotels.
GO Group members transport some 13 million passengers annually to and from more than 60 airports in the United States, Mexico, Canada and Europe.
Edited by Peter Needham