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Wildlife conservation tourism group changes name

August 30, 2017 Headline News No Comments Email Email

Australian Wildlife Journeys (AWJ), a not-for-profit group of like-minded, independently owned and operated small businesses dedicated to raising the global profile of Australian wildlife encounters, has changed its name.

The group was formerly known as Australian Wildlife Collection.

AWJ executive John Daw said it became apparent after the group’s launch event last month, “that there was potential for confusion with another organisation regarding our acronym”.

AWJ chair Craig Wickham, who is also managing director of South Australia-based Exceptional Kangaroo Island

The former name was similar to the Australian Wildlife Conservancy (AWC), a conservation organisation established over 10 years ago.

“Our board felt that it was important to have a trading name and abbreviation that provides a degree of differentiation across the tourism and wildlife conservation sectors,” Daw said.

“Hence the sudden change. Other than these visible changes, the objectives and plans of Australian Wildlife Journeys remains the same.”

AWJ’s 12 member companies represent a broad cross-section of Australia’s different ecosystems and wildlife classes. They are keen to raise the global profile of Australian wildlife encounters – real encounters that take place in the wild – and they also strive to regenerate Australia’s local ecosystems. In short, AWJ aims to connect the dots between tourism and conservation. See: Wildlife group backs commissions, not koala cuddling

Written by Peter Needham

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