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William Grant & Son Partners with Heinemann To Offer Exclusive Glenfiddich 1977 Rare Collection Cask in Asia And Australia

February 27, 2018 Beverage No Comments Email Email

Glenfiddich, the World’s Most Awarded single malt, has partnered with leading travel retailer Heinemann Duty Free to unveil the prestigious Glenfiddich 1977 Rare Collection Cask No. 15176. A single cask, aged for 40 years, this exquisite expression will be available to consumers from January 2018 travelling through Kuala Lumpur and Sydney airports.

Exclusive to Heinemann and its partners, just 150 bottles will be available for sale retailing at an RRP of AUD 4,352. Created as part of the Glenfiddich Rare Collection Programme, this single cask has been nurtured by Glenfiddich’s Malt Master, Brian Kinsman, who hand-selects only a small number of exceptional casks for the esteemed collection.

Kinsman commented: “Put into an American Oak Refill Hogshead cask 40 years ago, this is an exceptional whisky of rare character and complexity. Only a small number of casks are chosen for the Rare Collection and I am delighted to have selected this particular whisky for consumers to enjoy via Heinemann Duty Free and its partners.”

Testament to William Grant & Son’s relentless passion for producing superior single malts, this exclusive cask underlines Heinemann’s ongoing drive to offering its high net worth passengers and whisky connoisseurs a unique opportunity for investment, gifting, or personal enjoyment.

Richard Goodman, Head of Operations at HEINEMANN Tax & Duty Free, said: “We’re proud to continue our successful partnership with William Grant & Sons in this region. The exclusive product and customer experience are truly unique to our store, and we are excited to continuously elevate the travel retail experience at Sydney International Airport”.

Presentation is in a clear bottle to showcase the colour of the whisky, an important detail to connoisseur, with a visible cork and hand applied temper evident strip. In true bespoke fashion, each bottle is individually numbered to add collectability and guarantee authenticity, while the label highlights the “Heinemann Duty Free & Partners” exclusivity.

To complement a whisky of this calibre, prestige and quality, each bottle is presented in a luxurious and beautiful hand crafted leather box, emblazoned with Glenfiddich’s iconic copper stag, with a soft-touch, suede-like lining. Each box also includes a copper foiled leaflet with detailed cask information.

According to WGS Managing Director Global Travel Retail Ed Cottrell: “Projects such as this continue to build the credentials in distilling expertise of William Grant & Sons, demonstrating how much value a brand such as Glenfiddich can add to Travel Retail. We’re delighted that Heinemann has once again put its trust and belief into us as a supplier and p artner, to bring truly remarkable and unique whiskies to its customers.”

Peter Gordon, Company Director added: “My family’s forward-thinking has enabled us to create an extraordinary collection of rare and prestigious malts. This gives us the freedom to be bold and innovative with our whisky making and the Rare Collection is a wonderful example of this. We cherish our independence as it gives us the freedom to create innovative whiskies of exceptional depth, distinction and flavour.”

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