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William Grant & Sons Relaunches Drambuie With Refined New Look

October 30, 2017 Beverage No Comments Email Email

Premium whisky liqueur Drambuie has unveiled a striking new bottle. Fans of the liqueur will be pleased to hear that only the bottle has undergone a makeover, with the liquid inside remaining exactly the same as the original. The top secret Drambuie recipe has been kept just that for nearly 250 years, with only three people at William Grant & Sons knowing the recipe to this day.

Drambuie dates all the way back to 1745, when charismatic royal Bonnie Prince Charlie gave the secret recipe to his ‘personal elixir’ as a gift to one of his clansmen. Following this, Drambuie was enjoyed as a local favourite on the Isle of Skye throughout the 18th Century.

The rich and complex liqueur really found fame however in 1960s New York as the base of iconic cocktail, the Rusty Nail, popular with the legendary Rat Pack. Constantly gaining in popularity, Drambuie has since gone on to become a must have in cocktail bars around the globe due to its rich Scotch whisky tones, heather honey sweetness and intricate layers of herbs and spices.

Freddy May, Global Ambassador for Drambuie at William Grant & Sons commented: “We’re very proud to own an iconic liqueur that has been a premium mainstay of cocktail culture for more than a hundred years, and the new design is the first of several modern twists we have planned for Drambuie’s future.”

Paul Hannan, Brand & Channel Marketing Manager at William Grant & Sons Australia added, “The brief was to reclaim Drambuie’s rightful place on the modern cocktail scene. It’s very exciting that we’ve been able to resurrect our heritage in a classic, yet modernised bottle and brand design.”

Celebrate the new Drambuie bottle design with an old classic cocktail, The Rusty NailTM.

Rusty NailTM – a modern twist on a classic cocktail, this stylish drink is reminiscent of the stylish cocktail bars of 1960s New York.

Ingredients:

1 part Drambuie

2 parts Scotch whisky

Method:

Load an old fashioned glass with ice

Pour in one measure of Drambuie followed by two measures of Scotch

Stir gently before dropping in a twist of lemon peel

Check out the video on how to make a Rusty Nail here.

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