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Winner emerges in tourism’s $41 billion 2017 dream run

March 14, 2018 Headline News No Comments Email Email

New tourism figures released this morning confirm that spending by international visitors soared to a new high of AUD 41.3 billion for the year ending December 2017 – and guess which state saw the strongest growth!

The winner was Tasmania. Australia’s island state continues to enjoy the country’s strongest growth, with spending by international tourists surging a stunning 31% during the year – notching up an incredible 90% increase over the past three years.

Tourist spending across all Australia grew by 6% over the previous year, representing an additional AUD 2.2 billion to the Australian economy – helping create and support Australian jobs

Almost all states and territories saw growth in spending by international tourists during the year, with most recording double-digit increases (see chart below). The one exception was Western Australia, where tourist spending dived by -5%.

The new spending records are revealed in the latest International Visitor Survey (IVS) released yesterday.

Lake Pedder lies within Tasmania’s World Heritage Area

Chinese tourists remain Australia’s biggest spenders, pumping a record AUD 10.4 billion – a 14% increase from last year – into the economy. This exceptional growth comes off the back of the successful 2017 China Australia Year of Tourism and increased aviation capacity.

Spending by visitors from the United States also continues to grow, up 3% to AUD 3.8 billion. The Government is working to supercharge this through Tourism Australia’s record investment in the US with the new Dundee campaign.

The campaign, which first appeared as a trailer for a new Crocodile Dundee film before being revealed as a tourism campaign, aims to grow the US market to AUD 6 billion by 2020. Initial feedback from campaign partners and the industry has been overwhelmingly positive, with reports of a significant increase in booking enquiries and leads.

Other top performers for the year included India and Hong Kong. India recorded the strongest growth with visitors spending a record AUD1.4 billion, a 16% increase.

 IVS Results (December 2016 – December 2017) Spending ($m) %
New South Wales 10424 9%
Victoria 7653 11%
Queensland 5318 4%
South Australia 1149 18%
Western Australia 2297 -5%
Tasmania 497 31%
Northern Territory 467 10%
ACT 558 23%

Edited by Peter Needham

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