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Winners and losers in the battle to fill international seats

November 13, 2015 Aviation, Headline News No Comments Email Email

egtmedia59Qantas Airways’ share of international scheduled passenger traffic to and from Australia has slumped by almost 13% in the 10 years since 2004-05, figures released yesterday show.

Over the same time frame, Emirates’ share has increased by 4.5%, Singapore Airlines’ share has fallen by 1.8% and Virgin Australia’s share has increased by 5.8%. The Qantas Airways’ decline in market share was 12.9%. Jetstar did not start international operations until December 2005.

The figures are included in a statistical report on international airline activity in the year 2014-15, compiled by the Bureau of Infrastructure, Transport and Regional Economics (BITRE) and released yesterday.

Fifty-three international scheduled airlines operated services to/from Australia during the 2014-15 year (includes five dedicated freight airlines but excludes airlines operating only via code share arrangements).

International scheduled passenger traffic in 2014-15 grew to 33.865 million compared to 32.422 million in 2013-14 – an increase of 4.4%.

In the latest year, Qantas Airways had the largest share of the market with 15.7% followed by Emirates with 9.8%, Jetstar with 8.9%, Singapore Airlines with 8.6% and Virgin Australia with 7.7%.

The decrease in share for the Qantas group (Qantas Airways, Jetstar and Jetstar Asia in 2014-15 compared to Qantas and Australian Airlines in 2004-05) was 6.4 percentage points.

The share of passenger traffic accounted for by Australian designated airlines increased from 32.1% in 2004-05 to 32.9% in 2009-10 and decreased to 30.5% in 2014-15. Qantas Airways, Jetstar and Virgin Australia (excluding services operated under New Zealand designation) contributed to the Australian airline share in 2014-15.

Seats made available on international scheduled operations in 2014-15 totalled 44.227 million – an increase of 1.1% compared to 2013-14. The overall seat utilisation percentage or load factor (including China Airlines, Emirates and Qantas passengers travelling through Australian ports) has increased from 76.5% in 2013-14 to 79% in 2014-15.

In 2014-15, low cost carriers (LCC) AirAsia X, Cebu Pacific Air, Indonesia AirAsia, Indonesia AirAsia Extra, Jetstar, Jetstar Asia, Scoot and Tigerair together accounted for 16.3% cent of total international passenger traffic. This compares to the LCC share of 15.6% in 2013-14.

New Zealand, Singapore, United Arab Emirates, USA, and Malaysia were the top five countries in terms of traffic-on-board passenger movements in 2014-15. Seat utilisation was highest for Hong Kong with 87.7% followed by Chile with 83.7% and Taiwan with 83.4%.

In 2014-15, 15% of the passenger movements to/from Australia were either to/from or via Singapore. Auckland was the next largest hub accounting for 13.2% followed by Kuala Lumpur (8%), Dubai (7.3%) and Denpasar (6.9%).

In 2014-15, 39.1% of the 44.227 million seats operated to/from Australia were either to/from or via South East Asia. New Zealand had 19.7% of the total followed by North East Asia with 15.3 per cent.

Edited by Peter Needham

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