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Winners of Third “Project aloft Star, Amplified By MTV” Music Talent Discovery Competition Revealed

October 11, 2016 Accolades No Comments Print Print Email Email

image004Cutting-edge Aloft® brand and global youth entertainment brand MTV today revealed the winners of the third annual Asia Pacific edition of music talent discovery competition Project Aloft Star, Amplified by MTV. They are Soph Retief for Southeast Asia (Malaysia, Singapore, and Thailand), Wang Dazhi (a.k.a. Big Tattoo) for Greater China (China, Hong Kong, Macau, and Taiwan), Brown Whale for South Korea, and After Acoustics for India. The competition aims to identify and support the hottest emerging music acts in these markets. More than 600,000 online votes were cast and over 500 original song entries were published this year. These figures represent year-on-year increases of over 50% for the number of entries published and over 15% for the number of online votes cast.

The top five finalists for each cluster performed at the finals held at Aloft Hotels in Guangzhou (23 September) for Greater China, Seoul (30 September) for South Korea, Bengaluru (30 September) for India, and Bangkok (7 October) for Southeast Asia in front of a live audience and a panel of judges comprising of representatives from Aloft, MTV, and music industry experts. They were evaluated on music composition and song-writing skills, international appeal, originality and creativity, technical skill, “wow” factor, showmanship, and stage presence. Project Aloft Star 2015 winners Gusian Yu, Run Pussy Run, and Jenny & The Scallywags were special guest performers at the Greater China, India, and Southeast Asia finals respectively.

Each cluster winner walked away with US$10,000 cash prize and will be part of the MTV Seen videos of the finals, and profiled in individual winner vignettes to be featured on the competition website projectaloftstar.mtvasia.com. Wang Dazhi (a.k.a. Big Tattoo) will also be showcased in a segment on MTV TLC airing on MTV China. After Acoustics will get to embark on a five-city tour with Mixtape, India’s premier artist management company. Additionally, the MTV Seen video of the Greater China finals will air on the MTV Taiwan and MTV China channels from 14 October. The MTV Seen video of the Southeast Asia finals  will air on the MTV Asia channel from 21 October.


“Aloft is a brand built for early adopters who seek the newest trends in technology, design and music,” said Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Marriott International. “Since its introduction three years ago, Project Aloft Star has seen remarkable success in identifying the next generation of talent showcasing Asia at its best through original music representing the cultural and social diversity that is so rich in this region. With the music competition growing immensely stronger into its third year, Aloft Hotels has set itself apart in the hospitality industry as the leading platform for supporting talented musicians.”

“It’s heartening to see continued strong interest and support from fans and aspiring talents for the third Project Aloft Star, Amplified by MTV competition. Congratulations to the winners! A big thank you to everyone who voted and sent in their entries. The judges had a challenging and enjoyable job evaluating the submissions and finalists’ performances. It’s been great for MTV to partner with Aloft to increase visibility of these talented musicians and grow the appreciation of the music scene in the region. We hope this competition will motivate and inspire those in the field to keep creating and performing their music,” said Paras Sharma, Senior Vice President & General Manager, Southeast Asia, Viacom International Media Networks.

Wang Dazhi (a.k.a. Big Tattoo) (Greater China)

“Thank you Aloft and MTV for organising this competition to give us independent artists a platform and the opportunity to showcase our work. I also want to thank the judges and all the staff who worked behind the scenes. I will definitely continue singing Chinese hip hop!” said Wang Dazhi (a.k.a Big Tattoo).

View his video message HERE.

View his original entry submission “No Pain No Gain” HERE.

After Acoustics (India)

“We’re so happy to be the India winner of Project Aloft Star, amplified by MTV. We had a wonderful night and received great hospitality. Thank you MTV and Aloft!” said After Acoustics.

View their video message HERE.

View their original entry submission “Bin Tere” HERE.

Brown Whale (South Korea)

“First of all, we’d like to thank MTV and Aloft for giving us such an opportunity as well as all the staff that was working behind the scenes. We will continue to do music that isn’t just one-way but interactive and communicative and again, we would like to thank everyone who has given an indie band like us the opportunity to help spread our music to the world,” said Brown Whale.

View their video message HERE.

View their original entry submission “Lover” HERE.

Soph Retief (Southeast Asia)

“I just want to say a massive thanks to Aloft Hotels and MTV for this amazing opportunity. I’m so grateful and a massive thank you to all those who voted for me. I won’t be here without you guys. Thank you so much!” said Soph Retief.


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