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Winning path for Indian industry

May 19, 2014 Destination Global, Headline News No Comments Email Email

A decisive win for Bharatiya Janata Party (BJP) in the world’s biggest democracy is setting the growth path for India’s tourism. The cheer at the stock market has been strengthening the Indian currency, indicating a more purchasing power for outbound travelers.

Subhash Goyal, President, Indian Association of Tour Operators (IATO), said: “Tourism is getting priority by an Indian government for the first time since the beginning of the Five Year Plan in 1951. Prime Ministerial candidate Mr Narendra Modi’s focuses on five ‘T’s -Talent, Technology, Tourism, Trade and Tradition is a big reason for happiness for the travel trade. This positive thinking is urgently needed to boost our sagging tourism.”

India's newly elected Prime Minister Mr Narendra Modi

The nationalist party that has ousted the long reigning Indian National Congress (INC) had indicated strongly about its preference for the development of the industry in its election manifesto.  It highlighted the necessity for a clear plan for growth of tourism and its commitment to initiate a a fast-track project to create 50 affordable tourist circuits that would be built around indigenous themes like:  archaeological and heritage, cultural and spiritual, Himalayan, desert, coastal and ayurveda. It mentioned that safety and security of tourists would be accorded due priority

Mr Modi, has already proven his mantle in the state of Gujarat, where tourism industry has gained significantly from being a non-entity a decade ago. The coastal state in Western India is now considered among the top ten destinations for tourist arrivals.

India's newly elected Prime Minister Mr Narendra Modi

India’s newly elected Prime Minister Mr Narendra Modi

Mr. Vijay Kesavan, CEO, Musafir.co, said: “With the formation of a steady government in India, we are positive to witness excellent reforms in tourism, hospitality and aviation sector.. we are hopeful that stronger Rupee will fuel the outbound travel and domestic aviation growth. This is the right time to enter the Indian travel and tourism industry and thus, perfect for a growing company like Musafir.com. We plan to invest Rs 100 crore in next three years.”

India’s outbound travel that has always been higher than arrivals is expected to soar on the strong currency. Indian businesses and travelers that had tightened their purse strings in a gloomed economy are expected to get into a spending mood due to an anticipated revival of economy.

BJP has expressed keenness for infrastructural development, to modernize existing and operational airports and build new ones especially connecting smaller towns and all tourism circuits. In addition, it plans to explore the potential of inland air transportation to various remote and local locations in the country and develop airstrips to make low cost air travelling viability.

Written by Anand & Madhura Katti

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