Winning trifecta of Newcastle, Port Stephens and Hunter Valley showcase their combined conference appeal in Adelaide
The appeal of Newcastle, Port Stephens and the Hunter Valley as conference destinations will be showcased at nine major convention industry expos around Australia and New Zealand over the next nine months, with the first in Adelaide last week.
Three representatives of the Altogether Perfect joint team representing the Newcastle, Port Stephens and the Hunter Valley travelled to Adelaide for the Associations Forum National Conference on July 14 and 15 with the message that its three diverse destinations offered business event organisers a winning trifecta.
Drawing more than 200 delegates from Australia and NZ, the Associations Forum National Conference is a premier event drawing together industry and charity associations, with many seeking new destinations and venues for their own conventions and events.
Altogether Perfect spokesperson, Georgia Lazzari, said the Adelaide Forum had proved a highly successful showcase for the greater Hunter region and would be the first of nine industry expos Altogether Perfect would attend in the 2015/16 financial year.
“Conferences contribute to the financial, technical, membership and educational objectives of associations so we were in Adelaide to show how our region can offer event organisers a diverse mix of city, coast and country experiences with the capacity to host association events for up to 1500 delegates,” Ms Lazzari said.
“Expos like the Associations Forum National Conference in Adelaide allow us to reach executives who decide where their conferences will be held so these trade shows are vital in our mission to promote the greater Hunter as a destination of choice for exceptional events.”
Launched in 2014, the ‘Altogether Perfect’ campaign is the name for the collaborative marketing efforts undertaken by regional partners in the Hunter Region to attract and secure business events tourism. Backed by Newcastle Convention Bureau, Hunter Valley Wine & Tourism Association and Destination Port Stephens and supported by dynamic industry operators, the joint marketing group attends trade fairs and sales missions and host visits to the region by key conference organisers and media to build the appeal of the Hunter region as THE number one business tourism destination. The campaign received funding through the Regional Visitor Economy Fund (RVEF) which is managed and administered by the NSW Government’s tourism and major events agency, Destination NSW.