The recent Snow Travel Expo in Sydney and Melbourne has revealed that the traditional perception of Switzerland being a ritzy winter holiday destination is shifting.
Mark Wettstein (Director of Switzerland Tourism ANZ) and Daniel Fusch (Head of Sales for Jungfrau Railways) at the Snow Travel Expo
Receiving and discussing travellers’ interest at the Expo were Director of Switzerland Tourism ANZ, Mark Wettstein and Head of Sales for Jungfrau Railways, Daniela Fuchs. Both have noticed that over the past few years, more and more Australians are realising the affordability of Switzerland for snow holidays and the abundance of activities and products on offer.
“Switzerland offers a wide range of packages to suit different requirements including ski pass and accommodation combos; family deals; combined ski, accommodation and mountain railway passes and much more,” said Mark. “The aim of these offers is to ensure efficiency and cost effectiveness for holiday goers on all budgets.
Daniela added, “When it comes to value for money for example, a six-day ski pass in the Jungfrau region is only AUD395 and that provides pass holders convenient access to various slopes around the region.
Both Mark and Daniela were impressed with the visitors over the last two weekends as many were already quite well informed and knew what they would like to see and experience in Switzerland.
“Many of the visitors to our stand were interested in our Christmas markets; staying in traditional Swiss mountain huts to enjoy the extraordinary chalet-styled atmosphere; going on day excursions to visit smaller villages or even the cities (given the close proximities between the cities and mountains); and of course, the types of ski/snowboard experience they can expect,” said Mark.
Some of the experiences on offer in the Jungfrau region include the opportunity to ski or snowboard at 2970m above sea level and ice-skate in Interlaken (the country’s adventure capital), snow shoeing, winter hikes and a host of other events.
Visitors were advised that the best time to visit is during their low season in January, where they can take full advantage of the discounts and deals on offer. They were also reminded that children under 16 years of age travel for free on Swiss public transportation when accompanied with a guardian with a Swiss Travel Pass – a huge bonus for families visiting Switzerland.
Switzerland is the birthplace of winter tourism, which began in 1864.