For its fourth edition, #AFDigiDays is addressing a topical subject: attracting visitors to Paris and the rest of France.Digital services have revolutionized how travellers ‘consume’ air transport. Today, almost every other journey is purchased online, and more than two thirds of travellers consult websites before they travel.
The airfrance.com website, the leading French e-commerce website internationally, offers customers up to 30,000 combinations of destinations. Among them, Paris is the most sold, on departure from 132 countries.
Beyond its pricing strategy, Air France is focusing on arousing emotions and its customers’ imaginations. “We capture a certain imaginary travel experience and French elegance by relying on our brand values: attention, high-quality and pleasure,” said Adeline Challon-Kemoun, Executive Vice President Marketing, Digital and Communication at AIR FRANCE KLM.
PARIS DO IT YOURSELF, CREATE YOUR OWN PERSONALIZED VIDEO OF PARIS WITH YOU AS THE HERO!
After an immersive experience in New York, Air France is renewing the experience and is offering a trip through the heart of Paris!
With Paris Do It Yourself, users are invited to select their flight and their travel preferences and get ready to experience a unique digital adventure! The platform generates a personalized video souvenir using the mentioned criteria. Available in ten languages*, this campaign is accessible in around thirty countries.
From the city’s classic landmarks (the Louvre and Tuileries gardens, château de Versailles, Montmartre, etc.), to the trendiest bars (Molitor, le Perchoir, etc.) and new architectural monuments (Philarmonie de Paris, Louis Vuitton Foundation, etc.), without forgetting the city’s essential gastronomy scene (Pierre Hermé, Thierry Marx, la Grande Epicerie de Paris, etc.), the sky’s the limit, offering something to suit all tastes, with Do It Yourself!
Exclusively, to celebrate this Parisian escapade: in addition to a personalized video from among 5,000 options, users can view and share the interactive map of their trip on social networks (Twitter, Facebook, Google +, Wechat and Kakao). The perfect opportunity to impress your friends and why not plan your next trip to Paris together?
A PRIVILEGED PARTNERSHIP WITH CEETIZ
To further promote the destinations it serves, Air France has formed a strategic partnership with Ceetiz, an international online booking platform for tourism and recreational activities in many cities, including Paris. On the airfrance.ceetiz.com website, customers can easily access and book in a few clicks a range of several thousand activities from some 200 destinations in the language and currency of their choice. They also enjoy many special fares.
* French, English, Spanish, German, Italian, Portuguese, Chinese, Korean, Japanese and Turkish