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Wonderful Indonesia an award winning presence at the Holiday and Travel Shows unveils future strategy

April 9, 2014 Destination Global No Comments Email Email

Indonesia, one of Australia’s favourite holiday travel destinations was proud to be awarded the accolade of best large exhibit at the recent Holiday and Travel Show in Melbourne on 29th March.

Photo 1Best known for the Island of Bali, Indonesia is one of Australia’s favourite holiday travel destinations with 938,000 Australian visitors last year.   A delegation of 17 hoteliers from Bali and Lombok were in Australia on a sales mission and joined the travel show in Melbourne on 29th March and then in Sydney on April 5th. Two delegations from Indonesia lead by the Ministry for Tourism and Creative Economy also travelled to Australia to boost consumer interest and awareness in the wondrous destinations beyond Bali throughout the Indonesia archipelago. With over 17,000 islands there are so many incredible destinations to discover.

Photo 2Visit Indonesia Country Manager Alison Roberts-Brown said “the feedback from the public has been really encouraging at these shows. The Australian public seems to be hungry for new destinations and is now ready to step beyond Bali into the rest of Indonesia. During the shows we received numerous requests for more intrepid travel to see wildlife in places like Kalimantan (Borneo), and Sumatra, there was also great interest trekking, diving, cultural tours and Indonesia cooking classes”.

Photo 3In a paper presented in Jakarta recently by Dr Mari Elka Pangetsu, Minister for Tourism and Creative Economy, the Indonesia Ministry includes Australia along with Singapore and Malaysia as its’ top three primary source markets. In an effort to further spread tourism geographically, Indonesia will be promoting 16 identified destinations both within Bali and throughout the Indonesian Archipelago.

The destinations include natural and cultural wonders such as Mount Bromo in East Java and the magical world heritage temple site of Borobudur in Central Java, which has registered a significant increase of Australian visitors last year. Sites such as Toraja, Bunaken and Wakatobi in the island of Sulawesi as well as Mount Rinjani, Komodo and Lake Kelimutu in the group of islands of Nusa Tenggara are of high interest as well. The Indonesia Ministry also wants to promote Lake Toba in North Sumatra, Raja Ampat islands for the amazing diving in West Papua and ecotourism and wildlife tourism at Tanjung Puting national park in Kalimantan, famous for its orang-utans. The Thousand islands and the Old Town in Jakarta are also among the targeted destinations, and numerous sites in Bali such as Menjongan, Kintamani, Sanur and Nusa Dua, mixing heritage and cultural attractions, active sporting destinations as well as health and well-being.

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