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Woof meow! Virgin Australia’s pet frequent flyer scheme

July 2, 2013 Headline News, Loyalty No Comments Email Email

egtmedia59Virgin Australia has launched Australia’s first frequent flyer scheme for pets. Humans are involved too.

The airline has launched a nationwide search to find an official pet ambassador for its new pet frequent flyer program. Cats and dogs should get in fast.AeroDog

Breaking new ground in the loyalty space, members of Velocity Frequent Flyer, Virgin Australia’s award-winning loyalty program, can now earn 300 Points each time their dog or cat flies on the airline’s domestic network. Silver, Gold and Platinum members will also receive a special points bonus.

Building on the program’s unique family benefits, the announcement yesterday makes Velocity the only frequent flyer program in Australia to recognise and reward what the airline calls “four-legged members of the family”.

Velocity Frequent Flyer chief executive Neil Thompson joined celebrity vet and animal lover, Dr planeChris Brown, to launch the airline innovation.

“Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them,” Thompson said.

“We are delighted to make their flying experience even more rewarding by unleashing Australia’s first frequent flyer program for pets, giving our members another truly unique way to earn points.

“The program builds on the unique family benefits currently available to our members, such as the ability to pool points and status credits with family members.

“We will continue to come up with creative and compelling ways to deliver meaningful rewards and recognition to our members.”

Brown said: “It’s fantastic to see a frequent flyer program recognise how much pets enrich our lives. Now, not only will our dogs and cats give back to us in the form of unconditional love, but also in the form of our next holiday or retail purchase through Points!”.

Velocity Frequent Flyer today also launched a nationwide search to find an official pet ambassador doggie travellerfor the program. Over the coming four weeks, Australians are invited to enter their cat or dog into the competition via Facebook. Visit Velocity Frequent Flyer’s Facebook page for instructions. The chosen pet will receive the title of ‘Velocity Pet Ambassador’, will be featured in future Velocity marketing campaigns and will receive a Velocity pet gift pack.

To celebrate the launch of the program, from today, members will also be to earn double Points on purchases made at Online Pet Accessories, Pet Smart and The Vet Shed via the Velocity Global eStore.

Virgin Australia is proud to welcome all dog and cat breeds. For more information about the program, visit Details of points to be earned by animals are listed there.

Written by : Peter Needham

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