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World-class Event, Authority Support and New Technology Experience Boost HDD expo

April 28, 2014 Exhibitions No Comments Email Email

The 2014 HDD Expo came to a successful end in Shanghai New International Expo Center and Shanghai World Expo Pavilion on April 3, 2014. The 4-day Expo attracted 81,596 attendees from Italy, Spain, America, Germany, Japan, Hong Kong, Macao, and Taiwan and 132 countries and areas in the world, with the number of attendees rising by 15.65% compared with last year. This HDD expo added two outdoor pavilions, and its professional pavilions reached 21, covering an area of 240,000 square meters. 2,321 exhibitors from home and abroad attended the expo and its scale hit a record high. More than 70 wonderful activities containing world-class events, a summit forum, design activities and special shows also came to a wonderful end at the conclusion of the expo.

Created by UBM SINO EXPO Co., Ltd., HDD expo integrates 11 kinds of professional expos including Shanghai Hotel Supplies Expo, Building Decoration Expo, and China Clean Expo, which covers lots of areas, such as hotel, high-end food, drinks, decoration, design, building materials, and cleaning, and builds a super one-stop purchasing platform to provide integrative solutions from new products, new materials to design and decoration for hotels, restaurants, bars, stores, and other commercial spaces. This HDD Expo features big scale, greater authority and expertise as well as a high degree of internationalization and more world-class events.

Crowded audiences registered at the site on the first day of 2014 HDD Expo
Crowded audiences registered at the site on the first day of 2014 HDD Expo

An Expo of high quality, professional, and marketized operation

The authority of the expo is promoted with support from trade associations. This year HDD expo won strong support from many trade associations and authorities. For example, China Tourist Hotel Association, the most authoritative association of domestic hotels and the drinking industry, together with UBM SINO EXPO Ltd., held Shanghai International Hotel Supplies Expo under HDD, which was also simultaneously supported by Shanghai Tourist Office. Supported by many authorities, HDD held many high professional trade activities, such as Innovation Forum of Hotel Space Design and 2014 Development of China Clean Industry Summit Forum, which makes HDD a true professional expo that guides industrial development.

A famous expo company’s marketized operation

The sponsor UBM SINO EXPO Ltd. has a professional team with 22-years of experience in planning and holding expos. In 1992, UBM SINO EXPO started to hold the single area hotel expo. Today, it has developed into the HDD expo, a one-stop purchasing platform covering hotel, high-end food, drinks, decoration, design, building materials and cleaning, and many other areas. In addition, UBM SINO EXPO Ltd. proposed a novel theory of “integrating the expo with the Internet,” which combines the advantage of superior resources on online platform (Jiagle.com) to make an online and offline integration of HDD expo.

“This is an unofficial expo. There was no administrative way of attracting exhibitors and assigning booths; there was no opening ceremony; there was no leader’s speech or senior official’s ribbon-cutting. However, with the careful organization of a professional expo company, the activities are so wonderful. The exhibition, sale, taste, performance, competition, and forum made a multifunctional communication platform for sellers and buyers,” said Tang Jianguo, vice director of Jiangsu Tourism Association.

Several world-class events add highlights to the expo

Spanish Design Architecture Forum
Spanish Design Architecture Forum

Compared with the previous years, 70 industry events held over the same period this year glorified HDD exposition considerably. Authorized by the World Barista Championship (WBC), China Qualification Trial of World Barista Championship is the only coffee making competition with professional standards, system operation, and international certification, bringing together the country’s coffee making masters in 24 sub competition areas around China, who would compete to be the only candidate to participate in WBC in Melbourne.

Spanish Architecture and Architecture Forum invited designers from Spain, of which many architecture and design experts of international reputation shared outstanding Spanish architecture and interior design works as well as a decade of design philosophy with the participants at the scene, and they won a favorable reception from all the participants.

In addition, China International Master Bartender Competition, Hotel Plus- hotel model room appreciation, Chinese and Foreign Designers Forum, and other highly authoritative industry events have also pushed forward HDD Expo, making it an international platform.

Flair bartending competition site of 2014 China International Masters Bartender Competition
Flair bartending competition site of 2014 China International Masters Bartender Competition

International brands and leading enterprises participate in exhibition and exhibition trades are active

This HDD Expo brought together a number of international brands and leading enterprises represented by Bright Dairy, FABBRI, Manitowoc, and Mara, and attracted nearly four thousand overseas buyers from more than 130 countries and regions including Italy, Spain, the United States, Germany, Japan and Hong Kong, Macao, and Taiwan, and even international brand hotel chains purchasing groups headed by Accor, Starwood, Greenland, and Intercontinental. During the 4-day exhibition, several industry leaders successfully received 30-40 orders, many of which are overseas orders, involving the procurement of products for the entire hotel industry chain.

The full range of services and new media applications made a smart exposition

This HDD Expo provided exhibitors and audience a free shuttle service for the lines from subway stations to the exhibition hall and from the Shanghai New International Expo Centre to Expo exhibition hall. Compared with the previous years, the organizer added three free shuttle bus lines from Shanghai New International Expo Centre to 15 hotels, including New Century Manju Hotel, Parkview Hotel, and Shanghai Renaissance Hotel. Meanwhile, there were information desks set up in the venues, and guides and security were arranged to maintain order.

High-tech and intelligent exhibition is the inevitable development trend of modern exhibition industry. HDD expo combines the current popularity of smart phones and momentum of universal micro-age, makes full use of Weibo, WeChat, and other new media tools, and relies on smart phones and other platforms to make multi-channel, diversified, all-round online and offline promotion and services. The audience at the site can not only get direct two-dimensional code scanned and obtain electron badges for a rapid admission, but also get convenient access to venue maps, exhibitions consulting, events schedule and other useful information through Weibo and WeChat to fully enjoy the convenience of technology.

Expo audience lined up for registration and entered the site
Expo audience lined up for registration and entered the site

More from HDD Expo in future

It is worth mentioning that with the gradual shift of industrial economy to the central and western regions, HDD’s fair of hotel supplies and cleanliness exhibition will debut in Chengdu Century City New International Convention & Exhibition Center during August 6-8 this year, which marks the gradual shift of HDD towards domestic second-tier markets.

2015 HDD Expo will be launched from March 30 to April 2 next year. What highlights will be exhibited next year? Surely, there will be more to be expected. For Expo-related information, please pay consistent attention to the official website: www.hddshow.com.

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