Design Within Reach, the largest retailer of authentic modern furniture and accessories in the world, today announces it’s opening a new 12,000 square foot Studio, adjacent to Nordstrom, at the country’s premier shopping center Westfield Garden State Plaza. The new space will feature a grand glass atrium entrance, a private VIP valet service and a Chilewich pop-in shop.
Rendering courtesy DFA, design architect for the DWR Paramus Studio
Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site and has evolved into a destination for its exclusive collection of modern furniture and accessories.
“Garden State Plaza in Paramus is a new market for us, so we expect that a lot of people may be experiencing Design Within Reach for the first time,” says DWR CEO John Edelman. “We’re excited about the opportunity to engage the community and can’t wait to welcome them in our new home.”
The experience at the new DWR Paramus Studio will be unlike that offered by any other furniture retailer in the area. A glowing installation of hundreds of pendant lights called a Light Cloud welcomes customers to the space at both entrances, inviting them to discover the company’s extensive product assortment – oriented into thirty-six room vignettes that integrate iconic classics by designers such as Charles and Ray Eames or George Nelson with pieces designed by emerging designers like Egg Collective, Norm Architects and Chris Hardy.
Shoppers looking to individualize their décor will love the Swatch Wall (itself a piece of beautiful design), which shows off more than 300 of the thousands of upholstery options available from the likes of Maharam fabrics and Edelman® and Spinneybeck® leather, and the opportunity to see how products will look in their own homes using the DWR 3-D Room Planner.
DWR continues its partnership with New York-based architecture firm DFA to bring the Paramus Studio to life, as well as enlisting the help of Light Studio LA in creating dramatic lighting design throughout the space.
DWR Paramus Studio, located at One Garden State Plaza, Paramus, NJ, 07652, is expected to open early November 2016. Design Within Reach is hiring: dwr.com/careers.
Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Connecticut, is the world leader in authentic modern design. The company sells its furniture and accessories to residential and commercial customers through retail Studios in North America, via the Web at dwr.com, by phone at 1.800.944.2233 and through the Contract division at dwrcontract.com. For additional images and information, contact Kim Phillips at pr(at)dwr(dot)com.