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World Resorts of Distinction Announces New Green Initiative for Luxury Maldivian Resort Client

June 15, 2018 Responsible Tourism No Comments Email Email

Gold Coast-based Resort Creative Agency, World Resorts of Distinction (WRD), is proud to announce a new green
initiative launched by one of its luxury resort clients, Coco Collection Maldives, that is dedicated to reducing
plastic waste.
Coco Collection comprises three boutique resorts – Coco Privé Private Island, Coco Bodu Hithi and Coco Palm
Dhuni Kolhu – with an affinity for ecologically-sound practices and preserving the beautiful Maldivian
environment that serves as their mutual muse.

‘Coco Dreams Green’ is dedicated to reducing the consumption of single-use plastic – with an end goal of zero –
at all Coco Collection properties, including their corporate office.

Tess Willcox, executive Director of WRD, said the Coco Dreams Green message is an important and timely one,
especially given the recent global focus on plastic pollution and its impact on the planet’s waterways.

“Last year we saw the UN declare war on ocean plastic with their #CleanSeas campaign and this year,
#BeatPlasticPollution was the common theme for both World Environment Day and World Oceans Day,” she
said.

Eight million tonnes of plastic end up in our oceans every year, killing marine life, entering the human food chain,
and costing $8 billion in damage to marine ecosystems. According to the UN, if current rates of pollution
continue, there will be more plastic than fish in the sea by 2050.

“Ocean plastic is an enormous issue and we’re proud of the efforts the Coco Collection team is making to further
enhance their existing sustainability program and support the health of our oceans,” Tess said.
As part of Coco Dreams Green, the resorts are introducing more stringent policies regarding guest services;
facilities; amenities; services, including those offered to their associates; and their education and outreach
programs.

Some of these new policies include introducing paper straws in all outlets instead of biodegradable plastic, as
this plastic breaks down into microplastics, which is deadly to marine life and detrimental to our own health;
banning plastic bags on all islands; and replacing in-villa amenities with those made from natural materials, such
as wooden toothbrushes and cotton buds made without plastic.

Coco’s existing sustainability program includes a monthly island clean-up program at each island, to clean the
beaches, reefs, and lagoons of non-biodegradable debris; and marine conservation awareness and outreach
programs for guests and staff. Both initiatives will now place a special focus on the issue of plastic pollution.

In 2015, Coco Collection announced an official partnership with the Olive Ridley Project, a UK charity whose
mission is to remove discarded fishing nets, known as ghost nets, from the ocean, and to rescue and rehabilitate
sea turtles injured by these nets.

“As part of their partnership with the Olive Ridley Project, Coco Collection opened a Marine Turtle Rescue Centre
at Coco Palm Dhuni Kolhu, where 23 turtles were treated within the first six months of its opening,” Tess said.
“Their resident Marine Biologist also works closely with the Olive Ridley Project to remove ghost nets from
surrounding seas, and to conduct an awareness and education programme for guests, staff, and local
schoolchildren to teach the dangers of plastic pollution and the importance of protecting marine life.”

“All of the resorts in the WRD portfolio have a large eco-friendly slant because that’s our company’s ethos –
we’re passionate about the environment and we love working with clients who share the same values,” Tess
said.

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