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Worldhotels Launches the Next Generation of Guest Engagement with GuestDriven

January 13, 2016 Hotel News No Comments Print Print Email Email

Worldhotels has partnered with leading guest engagement platform, GuestDriven, with its hotels set to benefit from the researched and proven concepts of pre-stay merchandising and mobile guest engagement. Hotels today are seeking new ways to enhance revenue while continuing to provide a more personalized experience for their guests. This can be achieved through the GuestDriven platform, by way of targeted offers to guests post-booking and pre-stay.

At the same time, today’s traveller is looking for a certain experience and is prepared to spend extra to get a more personalized stay. Worldwide, there are on average 430 transactions in hotels every minute – and 20% of guests who hold a reservation make purchases in addition to the room booking, spelling a huge opportunity. Hotels offering their guests pre-stay personalization options by leveraging mobile technology are in prime position to fulfil the wants and needs of today’s traveller.

The GuestDriven guest engagement platform will enable Worldhotels and its individual hotel partners to send targeted offers directly to incoming guests 24 hours prior to arrival. Guests will be able to request and redeem offers directly from the GuestDriven mobile platform, creating frictionless and immediate personalization directly on their mobile devices.

“Worldhotels is always looking to elevate guest experiences in an increasingly mobile-first, digital world,” said Carina Stegmayer, Vice President of Global Operations.

“We see immense value in pre-empting some of the needs and desires our guests might have while staying in the city, mixing in our own hand-picked recommendations, and delivering the offers in a way that they are most comfortable with and receptive to; via their mobile devices.”

GuestDriven CEO and Co-Founder Anthony Zebrowski-Rubin says, “We are very excited to be working with Worldhotels to drive unique experiences and higher revenue with the thousands of guests staying at these world-class properties every day.”

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