This Magnificent Life’s mid-year campaign for Hilton Brisbane ‘Six Sins of Winter’ has won Best Tactical Marketing Campaign Asia Pacific (Driving Revenue) in the recent worldwide Hilton Brand Awards.
TML wrote, created and filmed the series of web films with a very talented team of second-year QUT Film and Television School students. The campaign ran during July and August 2015.
The series was primarily promoted via Facebook, and appeared onhttp://www.thismagnificentlife.com with a supporting story and stills from each shoot. Each was also featured on Youtube, Instagram, Twitter and Pinterest.
The fun, short films depicted Boss Model’s former Miss Universe Great Britain Tara Hoyoz-Martínez, in situations at Vintaged Bar & Grill, the front desk and even in a bubble bath in one of Hilton Brisbane’s luxury suites.
Hilton Hotels & Resorts Brand Awards are an annual international recognition celebrating the outstanding achievements of hotels, resorts and individuals across the network.
The awards cover areas as diverse as overall performance, food and beverage, sustainability, sales, marketing and best use of social media.