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Wotif group’s evolution reflected in new corporate logo

March 17, 2014 Corporate No Comments Email Email

Wotif Group has revealed a new logo today, reflecting the evolution of the Company since listing on the Australian Securities Exchange seven years ago, and 14 years since the Company’s iconic travel brand began in Brisbane.

The new circular logo, inspired by Earth’s globe, establishes a link between Wotif Group and its global travel product offerings and increasingly global team and business focus.

The unique contribution of each individual, team and brand to the Group’s success is also represented by the inclusion of multiple segments within the design.

The decision was made to retain the Group’s blue hues as the base colour of the logo and remove the green ‘speech bubble’, which is most closely associated with stand-alone brand Instead, the new logo features vibrant orange to better reflect Wotif Group’s unique personality and portfolio of travel businesses.wg-positive-rgb copy

Melisa Leahy, Executive General Manager People and Culture at Wotif Group commented:

“Wotif Group employs more than 500 people across our portfolio of travel brands. Our updated corporate logo better represents our global business, as well as our in-house talent and the diversity that exists within our team.

“The new logo is also reflective of the evolution of our business and its release is timely as it helps anchor the Company’s Purpose, Vision and Values, which have recently been updated.”

The Company will begin rolling out its new corporate branding from Monday with the release of an updated Wotif Group website ( and new-look recruitment and investor communication materials.

The logo design was developed in-house by the ‘User Experience and Innovation’ team. The logo direction and design process was guided by insights garnered from management, staff engagement, and concepts outlined in the organisation’s Corporate Vision and Values.

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