Bryon Merzeo, Tourism Consultant with Deloitte Australia, speaking at this week’s Maximum Occupancy conference said that some very big changes have already taken place and are going to continue taking place in the accommodation sector over next few years.
He said that these changes were presenting some pretty significant challenges to hoteliers, including the amazing statistic that for around 100 nights a year Sydney runs at pretty well 100% occupancy, begging the question that with a new Sydney convention centre coming on line, where are delegates going to stay, with fortunately around 10 new Sydney properties coming on line! Phew!
Bryon also told me in an exclusive interview about the trend changers that are having dramatic impacts on hotels, including the empty pit of demand left by the resources sector, shared economy rooms entering the B&B sector inclduing AirBnB, over 100 hotels and apartments being built or to be built in Australia,with 60 confirmed or under construction, increased Asian guest arrival and much more…, including a message I have been going on about for eons, that discounting hotel rates does not work, adding that it can take several years to get rates back to normal levels.
Customers also now have more accommodation and bookings options to choose from than ever, with Bryon saying that hoteliers have to react and react quickly if they are not going to lose out.
Check out my interview with Bryon Merzeo at Maximum Occupancy, by clicking on the video below – simply awesome!
Written by John Alwyn-Jones