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WTM Global Trends Report by Euromonitor Predicts Future Travel Trends

October 24, 2014 Exhibitions No Comments Email Email

Euromonitor International has accurately predicted global travel trends in partnership with World Travel Market (WTM) for nine years.

Three of the most popular and successful trends from the WTM Global Trends Report 2013 are:

PANKs – A new demographic

The WTM Global Trends Report 2013 identified a new travel industry segment: the PANKs or the ‘Professional Aunt, No Kids’ demographic.

In August 2014, the Westin New York Grand Central created a package targeting childless women called ‘Womanhood Redefined’, promoted in partnership with bestselling author Melanie Notkin, an expert on the growing group of women with no children.

Fight for cruise control in China

The report predicted that China will become a key market for cruise companies.

In August 2014, Carnival Corporation’s CEO, Arnold Donald told the Financial Times, “I see China in the future as being the number one cruise market in the world.”

The latest Euromonitor data shows China’s cruise industry grew 10% last year, to reach US$6.8 million in 2013.

Low cost goes upmarket in the Middle East

Middle East low cost carriers are introducing business class-style services, a trend set to spread worldwide, according to the 2013 report.

The latest Euromonitor data shows business arrivals in the Middle East grew 7% globally from 2011-2013. Many low cost airlines are tapping into this market, including Ryanair, which launched its business class service in August 2014.

The WTM Global Trends Report 2014 by Euromonitor International will be launched at London’s Excel Centre during a press conference on Monday 3rd November at 13:00 in the Platinum Suite 5&6. A session for WTM attendees will be held on Tuesday 4th November at 15:30 in Platinum Suite 1.

Pre-register to receive the WTM Global Trends Report 2014 at

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