WTM Latin America is the most international event in the tourism industry held on the American continent. Its fourth edition will take place between 29 – 31 March at the same time as the 45th Braztoa Business Event in Expo Center Norte in São Paulo and is recording not only an increase in the number of registered participants and buyers relative to last year, but also a growing number of tourist promotion associations from Brazil and the whole world that are interested in supporting the trade event.
Among the Brazilian representatives are the Brazilian Association of Ecotourism and Adventure Tourism Companies (ABETA) and the Hotel Operators of Brazil Forum (FOHB), which brings together some of the most important hotel chains operating in Brazil; founded in 2002, the FOHB today has 28 Brazilian and international associated chains. VBRATA – Visit Brazil Travel Association, European Association of Specialist Tour Operators in Brazil, is another supporter of WTM Latin America this year. Created in 2010, the association draws together tourism operators and the outbound tourist trade to Brazil, covering the whole of the European market.
Also included on the list are the Brazilian Association of Events’ Companies (ABEOC), the Brazilian Association of Promotional Marketing (AMPRO), the São Paulo Convention and Visitors Bureau (SPCVB), the first Convention & Visitors Bureau in South America, the Brazilian Federation of Accommodation and Food (FBHA), CLIA ABREMAR (that operates in the marine cruise sector), Hostelling International Brazil (HI) and the Association of City Administrations of the Resort Cities of the State of São Paulo (APRECESP), which works to develop tourism in the resort cities on the coast and in the interior of the state of São Paulo.
The Latin American continent will be represented by various entities that are significant in their countries of origin, like AVEMAREP, the Venezuelan Association of Tourism Operators and Representation Companies. Currently comprising some 50 of the main companies in the country, its objective is to help international suppliers, destinations, hotels and tourism operators that want to sell their products in Venezuela.
Argentina will also be present with the Argentinian Association of Travel and Tourism Operators (AAOVYT), the main objectives of which, among other points, are to promote a partnership between all travel and tourism operators in the country and optimize the intermediation conditions with hotels, airline companies and other service providers.
The Federation of Tourism Companies of Chile (FEDETUR), which took part in WTM Latin America for the first time in 2015, has already guaranteed its space at the event this year. The association was created in 2009 to represent the private tourism sector and develop, along with the government, the country’s tourism potential by way of public policies, laws and other actions.
“FEDETUR believes it is very important to establish a partnership with WTM Latin America given the dimension and relevance of this event within the context of Latin America and its international and B2B character that provides business opportunities between professionals from the tourism industry from all over the world”, says Diego J. Fernández Undurraga, general secretary of FEDETUR. “This alliance allows us to offer our associates and sector companies a prominent and respectable platform for making known the varied tourism that Chile has to offer and that’s available to the Brazilian market and for creating personal and business opportunities and supplying content, communities and quality contacts”, adds Fernández Undurraga.
Among the associations from Peru, the most prominent are the National Tourism Chamber (CANATUR), the Lima Convention and Visitors Bureau and the Peruvian Association of Inbound and Internal Tour Operators (APOTUR), which was created to help the country develop its tourism. Its components include the main inbound and national and regional internal operators, which are contributing to the growth of the sector.
Supporters from the United States and Europe
The American ATTA, Adventure Travel Trade Association, which is also a partner of WTM Latin America, has members spread throughout six continents and in more than 60 countries, including tour operators, travel agents, guides, accommodation facilities, the media, service providers and others.
“The ATTA (Adventure Travel Trade Association) has been a partner of WTM Latin America for some years now. As an entity that represents the worldwide adventure tourism sector, with more than 1,100 members in 93 countries and a very strong presence in Latin America, being present at WTM Latin America is of fundamental importance to us. The event is an excellent opportunity to connect with our associates and build new partnerships, as well as to help in the qualification process of the sector in the region”, says Gabriella Stowell, Director for Latin America of the ATTA.
Among the European supporters are the Swiss WATA (World Association of Travel Agents) and the IFITT (International Federation for IT & Travel Tourism) from the UK.
“Bringing together such important associations from all parts of the world in a single event is a privilege for us. Over the three days of the event visitors, buyers and exhibitors have the opportunity to strengthen relationships and sign contracts with companies from a wide variety of sectors and locations. As a partner of these entities, WTM Latin America reaffirms its commitment to generate a volume of business that gets bigger with every edition, as in fact has happened”, celebrates Lawrence Reinisch, Director of WTM Latin America.