World Travel Market Latin America 2015, which hosted the 43rd Braztoa Business Event is firmly established as the leading global event for the Latin American travel industry after a phenomenal 21% increase in visitors and press attending the event over the three days and an impressive volume of business deals anticipated.
The three day event has ended on an incredible high seeing exhibitors, visitors and buyers from around the world all toasting to the success of the third event, which this year was held at the larger and more central Expo Centre Norte, Sao Paulo from 22 – 24 April.
Over the three days the exhibition welcomed almost 1300 exhibitors of which 60 were exhibiting at the event for the first time.
Kleopatra Apostolou, the Greek Tourism Ministry`s Advertising, Marketing and Research Director commented: “The number of Brazilian visitors to our country went from 27,355 in 2013 to 52,217 in 2014, and the trade fair is an important time for promoting the destination. Our participation in last year’s edition undoubtedly contributed to this result, so much so that we renewed it”.
Brazil’s 27 states [including a federal district] were present at the fair thanks to their partnership with the Ministry of Tourism. “The tourism market has become more modern and WTM Latin America is supporting this and also bringing in a quality trade visitors and buyers”, said Vania Climinacio, Events Manager of the Department of Sport and Tourism of the government of Paraná.
The Brazilian Resorts Association (Resorts Brasil) carried out research with its members who took part in the third WTM Latin America and reported that 90% were highly satisfied with the results they obtained. “This is really a special event, with great business opportunities”, guaranteed Alberto Cestrone, the entity’s Regional Director of the South.
One of the highlights of today was the FOHB (Hotel Operators of Brazil Forum) São Paulo Workshop 2015, which represents the 26 most important hotel chains in the country, which together add up to 630 hotels with 104,000 accommodation units. During the meeting, Flávia Matos, the Forum’s executive director, stressed the importance of the workshop, which was attended by more than 100 travel managers: “WTM Latin America is a benchmark of professionalism in the travel sector, a value that the FOHB identifies with. We brought the concept of corporate travel in the hotel sector to the event and it’s a great success”, she said.
“Now there’s no longer any doubt that we’re the main B2B event in the travel sector in Latin America and one of the main ones in the world. We fulfilled our mission to transform the event into a catalyst for business and we’ll continue maintaining this line in order to grow”, guaranteed Lawrence Reinisch, Director of WTM Latin America.
WTM Latin America 2016 will take place between March 29 and 31 next year, also in Expo Center Norte.