WTM London, the leading global event for the travel industry, facilitates more than 1.1 million on-stand business meetings which sees the event generate more than £2.5 billion in industry deals.
In total, 1,124,403 on-stand business meetings took place at WTM 2014 making it the event where the industry conducts its business negotiations. On average WTM exhibitors host a total of 229 on-stand meetings.
This number excludes business meetings at pre-scheduled appointment events such as A Taste of Luxury at WTM. It also excludes the WTM Speed Networking sessions, which take place on the first and final day of the event for WTM Buyers’ Club members and on Thursday for bloggers.
The most on-stand meetings are held in the European region (including UK & Ireland) with a total of 412,060 meetings taking place.
Asia follows next with more than 187,000 (187,207), Africa, Americas and Global Village both host around 130,000 meeting (131,791, 130,752, 129,095 respectively).
Furthermore, the Middle East sees almost 87,000 (86,987) on-stand meeting take place, with more than 46,000 (46,513) facilitated at the Travel Technology Show at WTM.
World Travel Market, Senior Director, Simon Press, said: “The massive number of on-stand business meetings World Travel Market facilitates clearly demonstrates WTM is the event where the industry conducts its business deals.
“To host more than 1.1 million on-stand meetings at World Travel Market is testament to the value of exhibiting at the event and illustrates why WTM facilitates more than £2.5 billion of industry business deals.”