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WTM London to help hotels profit from upmarket family travel

September 8, 2015 Trade Events No Comments Email Email

World Travel Market London 2015, the leading global event for the travel industry, has linked up with Worldwide Kids Company to host a seminar giving hotels and resorts detailed advice on how to appeal to high-spending families.


Family travel is one of the staples of the industry with a truly global reach. The market is not only growing but also evolving. The seminar will looks at how it is changing and what hotels and resorts can do to take advantage of the opportunities.

The seminar is hosted by the Worldwide Kids Company, a childcare consultancy for hotels and resorts which has been in operation for thirty years. Its services range from health and safety audits, providing registered childcare, sourcing equipment and design.

Its senior consultant and founder Kate Dicker will host the seminar, with director Richard Liddle one of the panelists.

The other confirmed speakers at the session reflect the variety of brands and destinations which are active in the market while the seniority of the participants indicate the organisational importance of family travel.

Speakers include:

  • David Thompson, chief operating officer for JA Hotels & Resorts, a Dubai-based hotel and leisure management company
  • Amanda Hills, founder and CEO of PR agency Hills Balfour on behalf of its client Westin Costa Navarino in Greece
  • Julian Houchin, commercial director of the Sun Gardens Resort and Spa in Dubrovnik, Croatia
  • Andreas Birner, managing director of INOVA Hospitality Management

The session will share best-practice examples of how to deliver an exceptional family holiday experience. Case studies will highlight how investment in the luxury family product can generate significantly higher revenues for hotels and resorts.

World Travel Market, Senior Director, Simon Press said: “Family travel is an established part of the travel industry and is changing in response to wider shifts in society at large. Hotels and resorts at the top end of the market need to be aware of this so they can offer an exceptional experience to families. This seminar will provide practical guidance, insight and advice from the market leaders.”

The seminar takes place on Wednesday 4 November in the South Gallery Rooms 15-16 from 1230 to 1330.

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