Wuyuan, Jiangxi Rolls Out Joint Tourism Programs During China’s National Day Holiday, Bringing In Visitors And Media Coverage Wins
China’s week-long National Day holiday ended on a rainy day in one of China’s popular tourist destinations, Wuyuan, in Jiangxi province. The seven-day break proved to be a well-earned boon across the entire spectrum of Wuyuan’s travel and hospitality sector.
From October 1st-7th, over 571,200 tourists visited Wuyuan, an increase of 10.72% compared to the same period last year. Sales of entrance tickets to tourist attractions rose 10.23% to 25.12 million yuan. Visitors in the aggregate spent 318.15 million yuan, up 8.23%. On October 4th, 160,200 tourists visited Wuyuan, setting a new single-day record.
Local tourism authorities rolled out several new events within Jiangwan Scenic Area, including Time-Travel in Ancient Costume and Rural Games, to improve the cultural experience for visitors during their rural journey and assure them of a rewarding holiday trip. In addition, Wuyuan made it truly affordable for tourists to enjoy all it has to offer – a program named “The Most Beautiful Journey”, jointly created by Sanqing Mountain and the Wuyuan and Jingdezhen ancient kiln sites, three local scenic areas that have received the “5A” top designation rating given by China’s National Tourism Administration. Over 600 tickets were sold on the first day, 70% of which were to individuals, which enabled visitors to enjoy distinctly unique experiences at the three sites with a single payment of 300 yuan. Jiangxi Wuyuan Tourism Co., Ltd. also worked with Guangzhou Wanglaoji Pharmaceutical in a promotional deal that offered “gifts” to visitors who shared the “Join Us in Civilized Travel” initiative on WeChat by scanning its code.
Wuyuan’s tourism sector continues to attract media’s attention. In the first seven-day holiday following the opening of a new high-speed rail line with a station near Wuyuan, the local tourism market witnessed strong traction and rolled out innovative tourism programs, including highly-acclaimed tourism volunteer services, civilization guards, information desks, which received ample coverage on China Central Television CCTV1’s Xinwen Lianbo (broadcast daily at 7pm), CCTV4 (CCTV International)’s China News (broadcast daily at 7 am and again at 12 noon), Jiangxi TV, Jiangxi Xinwen Yehang and other media outlets. Web portals including sohu.com, xinhuanet.com, news.163.com, china.com.cn, ifeng.com, sina.com.cn, people.cn and dili360.com also reported on Wuyuan’s tourism landscape, beautiful scenery and series of interesting events.