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Wyndham Rewards Revolutionizes Loyalty Landscape with Easier Access to Free Nights

April 7, 2015 Loyalty No Comments Print Print Email Email

Tired of overly complicated hotel loyalty programs? Sick of never getting that free night stay you deserve? Get ready to join the new Wyndham Rewards®: a re-imagined hotel loyalty program that’s simple to understand, easy to use, and that dollar for dollar, lets members earn more and redeem faster than any other program in the industry.

Launching to consumers globally on May 11, 2015, under the tagline “You’ve Earned ThisTM,” the new Wyndham Rewards program bucks the travel industry trends of devalued points and confusing rewards categories and offers members a generous points earning structure and a flat, free night redemption rate – the first of its kind for a major rewards program.

Among the program’s core features:

  • The “Go FreeSM” award: With just 15,000 points, members can redeem a free night at any of the program’s more than 7,500 hotels globally with no blackout dates.
  • The “Go FastSM” award: Members who want to redeem their points sooner or stay longer for less can book a night at available hotels for just 3,000 points plus cash.
  • More points for faster rewards: For every qualified stay, members now earn 10 points for every dollar spent or a minimum of 1,000 points per stay, whichever is more.

“Primary research tells us that 89 percent of travelers want to redeem their points for a free hotel night and that more than half feel that the majority of rewards feel unattainable,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group. “The new Wyndham Rewards program addresses these sentiments head-on. Whether it’s the family’s annual summer vacation or an unexpected stay out of town, our new program makes it easy for members to earn the points they need, understand what they have earned, and redeem their points for rewards they actually want.”

Beginning on May 11, 2015, members will see their existing points automatically transferred into the new program. Following the launch of the program, a new updated mobile app will be launched to provide a simpler, more streamlined member experience. Finally, new and updated world-class elite membership tiers for the program’s most loyal members are expected to roll-out later this fall.

To launch the re-imagined program, Wyndham Rewards has invested in a multi-million dollar advertising campaign, consisting of TV commercials, print, radio and digital, which will roll out throughout the United States starting on May 11 and then Canada shortly thereafter.

The new Wyndham Rewards program was unveiled before more than 6,000 franchisees at the 2015 Wyndham Hotel Group Global Conference in Las Vegas. For more information on the new program, visit www.wyndhamrewards.com.

Dollar for dollar claim of members earning more and redeeming faster than any other program in the industry is based on an average daily rate of under $100 and industry wide points plus cash redemption levels.

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