Travellers to Perth on board flight D7 232 which departed from Kuala Lumpur today were treated to an X-Men: Apocalypse themed journey, with characters from the newly-released Hollywood blockbuster movie on-board as well.
Bradley Dennis (Age 29) from Ellenbrook, Perth impressed other passengers with his rapping skills to the theme song of the X-Men:Apocalypse movie theme song and won himself a pair of flights to Osaka, Japan.
The flight which is operated on an Airbus A330 also donned an X-Men: Apocalypse aircraft livery, apart from having its cabin interior decorated with the same theme.
Benyamin Ismail, Chief Executive Officer of AirAsia X Berhad as well as Arik De, Head of Commercial for AirAsia X Berhad also made special appearances as the Wolverine and Cyclops characters respectively, and interacted with all guests on board with games and X-Men: Apocalypse movie merchandise giveaways.
This special X-Men: Apocalypse themed flight is part of AirAsia X’s collaboration with Twentieth Century Fox in promoting the highly-anticipated blockbuster movie, which included a special sales campaign to selected AirAsia X destinations in the past month.
Benyamin said, “We are very happy to collaborate with Twentieth Century Fox to promote X-Men: Apocalypse to our guests. The popularity of this superhero franchise indeed transcends borders, and that is exactly what AirAsia X hopes to achieve as well with our extensive route network across the region along with our short-haul affiliate, the AirAsia Group.”
Passengers onboard D7 232 were treated to X-Men Apocalypse cupcakes and specially designed postcards as souvenirs
“The X-Men: Apocalypse aircraft livery will definitely be a hit among fans worldwide, and we hope that all the guests who flew on flight D7 232 from Kuala Lumpur to Perth today had a great time on-board, especially with the various in-flight activities that were carried out. We are also happy to share that the special sales campaign in conjunction with this X-Men: Apocalypse collaboration saw very encouraging response, and AirAsia X will continue to build the relevance of our brand with more creative efforts such as this,” Benyamin further added.
Directed by Bryan Singer, ‘X-Men: Apocalypse’ follows the story of how Professor X and its league of powerful mutants – X-Men in defeating Apocalypse , the first and most powerful mutant from Marvel’s X-Men: Apocalypse universe who is disillusioned with the world as he finds it and aims to cleanse mankind and create a new world order. This movie is available in cinemas nationwide now.