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Year-to-Date Visitor Spending and Arrivals Pacing Ahead of 2012

July 2, 2013 Destination Hawaii No Comments Email Email

Visitor spending and arrivals in Hawaii continue to pace ahead of 2012 for the first five months of the year. We were pleased visitor arrivals increased nearly 4 percent in May, resulting in a 5.7 percent growth (184,559 more visitors) year-to-date.

While visitor spending leveled off in May, tourism still generated an additional $293 million (+5.1%) year-to-date, contributing an incremental $30.6 million in tax revenue for the state.

Consumers have become more cautious of their spending as the price of a Hawaii vacation continues to increase, resulting in a shorter length of stay and reductions in daily visitor spending. In order to maintain market share, the HTA continues to work with its airline and other industry partners on developing marketing programs that stimulate interest and drive demand to all of the Hawaiian Islands. Through these efforts, we have been able to increase visitor distribution throughout the state, which has resulted in positive arrivals to each of the major Hawaiian Islands both in May and year-to-date.

It is important that we maintain and grow the demand for the 10.7 million scheduled nonstop air seats that come to Hawaii, which equates to 954 flights per week through 20 carriers that service 54 cities. Another priority is to reestablish Kona as an international port of entry to increase direct access to the neighbor islands.

Our people, place and culture and the aloha spirit of our residents make Hawaii a unique and thriving world-class destination. Moving forward, the HTA will continue to focus on maintaining the momentum in order to sustain the positive growth we have achieved over the past three years. We appreciate the industry and community’s support to help us rebuild and sustain Hawaii’s tourism economy.

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