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Young South Australian Takes Out National Tourism Award

November 1, 2013 Accolades No Comments Email Email

1834 Hotels Marketing Manager, Bianca Sowik has been recognised as a rising star of regional tourism when she was announced as the Young Tourism Professional of the year at the Australian Regional Tourism Network (ARTN) National Tourism Convention held in Margaret River last week.

Bianca was selected as the National winner from five finalists from across Australia, identified as emerging leaders of the tourism industry by their respective State Tourism Organisations. As the winner Bianca will receive an educational sponsorship, industry mentoring and the opportunity to contribute to developments in the Australian regional tourism industry as a member of the ARTN Board for the next 12 months.

“I feel very honoured to have been recognised with this award, not only will this be an opportunity for me to advance my career in the tourism industry, which I love, I’m excited to have the chance to contribute to regional tourism at a national level by sharing my own insights and experiences,” said Bianca.

ARTN is the peak body that represents regional tourism practitioners and acts as a hub for collaboration, cooperation, ideas generation, knowledge sharing, networking and more. The Young Tourism Professional Awards, sponsored by, are designed to recognise and reward young professionals to retain them as part of the regional tourism’s workforce.

”The future of tourism in Australia rests firmly in the hands of the young professionals who are currently learning, training and developing their skills to lead the industry forward in the decades ahead,” said David Sheldon, Chair of the Australian Regional Tourism Network (ARTN).

With nearly half of the nation’s tourism expenditure from regional Australia, equating to more than $18.8 billion in revenue and employing more Australians than mining, forestry, agriculture and fishing combined, regional tourism is the need for regions to work collectively to overcome competition from other destinations and encourage dispersal from major cities. She also touched on the importance of cross-selling within regions to showcase product diversity to visitors and how social media can play an integral role in achieving this.

Bianca began her stellar career at Phil Hoffmann Travel in 2004 at the age of 19, before stepping into a Marketing Coordinator role at Fleurieu Peninsula Tourism in 2007. Following this, Bianca took her position at 1834 Hotels (formerly Country Club Hotels & Resorts), which she has held for almost six years, working to drive visitation from both corporate and leisure markets.

1834 Hotels is a network of seven independently owned hotels and motels in Adelaide and regional South Australia, including McCracken Country Club, Clare Country Club and the John Pirie Motor Inn. In her role as Marketing Manager, Bianca said she feels fortunate to have the opportunity to work across numerous regions in SA.

“I’m a proud South Australian and I love that my job gives me the opportunity to communicate the fabulous experiences on offer for visitors,” she added.

Bianca is incredibly passionate about tourism in South Australia and is committed to strengthening her work with partners to enhance and grow regional tourism for these areas.

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