Colliers has named five trends driving the travel industry and identified four evolutions in hospitality technology. The first evolution is the utilisation of beacons to pilot Bluetooth across public spaces, allowing for on-demand flash marketing within the property or guest identification. The second, ease of alternative accommodations, focuses on channels such as Airbnb.com and the increasing appetite for experiential travel without the need for hotels.
The trends are biometric baggage solutions, cloud passports, personalised travel, spontaneous travel apps and virtual reality travel. Dubai is set to welcome its first Bluetooth-connected property in the near future.
Virtual reality travel has already been popularised by Marriott International with its Travel Brilliantly campaign. The chain has also pioneered VRoom Service, a first-of-its-kind guest service that allows guests to order inspiring virtual reality experiences to their rooms, created in collaboration with Samsung Electronics America.
In Dubai, Emaar Hospitality was one of the first to introduce in-room iPads for guest to do everything from book dinner to control their environment and even draw the curtains. In-room spending increased through flash promotions sent directly to guests. According to the Arabian Travel Mart’s Simon Press, a key theme this year (April 24-27) will be the application of artificial intelligence in travel and how such technology could help make travel and tourism safer in future.
Edited by Ian McIntosh