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YouTube misery nothing to do with Aussie travel firm

November 2, 2017 Headline News No Comments Email Email

An avalanche of bad publicity over a British YouTuber event called Hello World Live has absolutely nothing to do with the Australian travel company Helloworld Travel, though the similar names may have triggered a bit of confusion in some quarters.

The BBC and British media outlets are full of complaints about an arena show called Hello World Live that featured Britain’s biggest YouTube stars. The organisers have reportedly apologised after angry parents complained the show was a rip-off.

Hello World Live was billed as “an epic, four hour, immersive live show like nothing on Earth” offering young YouTube fans the opportunity to mingle with Zoella, Alfie Deyes, Joe Sugg and others, Britain’s Daily Telegraph reported.

It went on to say that children were left “heartbroken” after queuing for up to two hours in the expectation of meeting the YouTubers, only to be disappointed.

Logo on Twitter from YouTuber event

The event’s Facebook page was inundated with complaints from those who attended, largely children who wanted to see their YouTube heroes.

Obviously, the event took place in Britain and was all about YouTube, while Helloworld Travel is based in Australia and is all about travel. But YouTube and social media are global and transnational, and the names have a certain similarity. Verbally, as broadcast internationally on BBC World Service radio, the names sound identical. It’s context that counts.

At least one online headline called the YouTube show HelloWorld, as one word. The YouTube show’s own website ran the words very close together in its logo and used the tags #HELLOWORLDLIVE @Hello_WorldLive

Australia’s Helloworld Travel changed its name earlier this year from formerly being called just Helloworld. Originally the name didn’t include the word travel and was often spelled entirely lowercase.

Headline from the online edition of Britain’s New Statesman publication on Tuesday. It refers to the British YouTuber event

A number of critics questioned the name Helloworld originally, when the Australian travel firm adopted the title. Many suggested it needed the word ‘Travel’ after it, to establish in the public mind what the company dealt with.  They argued that Helloworld by itself could be anything: a phone dealer, a call centre, a florist or a dating agency.

After the unconnected British YouTube disappointment this week, the Australian travel agency’s name-change last April to Helloworld Travel, to indicate what the company deals with, seems a wise idea.

Written by Peter Needham

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