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You’ve Got Mail! Veuve Clicquot’s Winning Take on Nostalgic Mail Art Hits Hong Kong

August 10, 2015 Beverage No Comments Print Print Email Email

unnamed (24)The House of Veuve Clicquot understands that there is nothing that quite compares to getting a letter or a package in the mail. In our age of emails and texts, letter writing seems far-fetched. This intriguing form of correspondence known as Mail Art affords a fine opportunity to revisit the nostalgia and romance of the etiquette of past ladies and gentlemen…with a Clicquot twist!

This August to September, Veuve Clicquot reintroduces the lost pleasure and art of personal correspondence, beautiful presentation and manners to today’s world of instant communication. In a tribute to Madam Clicquot’s heritage, known for running her empire with the stroke of a pen through mail to direct her suppliers and agents, and satisfy the wishes of her faraway customers which allowed her to reach her ultimate goal in creating unparalleled quality, innovation and wine products. Veuve Clicquot brings you the concept of special deliveries to Hong Kong with Clicquot Mail, a range of fully functioning gift-packs designed with both utility and wit, sealed with a Clicquot twist. The range includes the Clicquot Mailbox, Clicquot Envelope and Clicquot Ice Letter, available in Watson’s Wine Cellars, Jason’s, Marketplace 360, Oliver’s, Voi_La, City Super and Rare & Fine Wines from August, 2015 to December, 2015.*


In a nod to the vintage American mailbox, this lightweight, serrated metal box – in Veuve Clicquot Yellow – comes complete with a rounded barrel top, an open-and-shut flap door, and a moveable little red flag to announce that its contents have arrived. The mailbox also includes a window frame for easy personalization, and the Veuve Clicquot name and anchor are rendered in raised black lettering. It is perfectly built to accommodate one 75cl bottle of Veuve Clicquot Yellow Label.

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This fully articulated foldable wrapper box, in Veuve Clicquot’s Signature Yellow, has the contours of an envelope, and bears all the Maison’s Hallmarks, right down to the heritage “stamp”. Inside the box comes the best part, its contents: one 75cl Bottle of Veuve Clicquot Brut Yellow Label.


Adding to the utility and wit aspect of the design in Clicquot Mail, the Ice Letter is innovative in packaging and design with its light, chic and unobtrusive waterproof envelope that allows the bottle to be transported. The Ice Letter also charmingly transforms into a handy ice bucket when the time comes to drink that perfect glass of Veuve Clicquot.

*Celebrate the history of Veuve Clicquot with this whimsical fun range of products. Please note that stock is subject to availability and not all items may be available at every store.

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