NTA has struck gold again in China. The association was awarded the top prize last week for the 2012 Chinese Tourists Welcoming Award, winning gold in the Overall Performance category. The CTW Award, organized by the China Outbound Tourism Research Institute, was presented in Beijing during the China Outbound Travel&Tourism Market.
“Winning this award demonstrates the importance of the United States as a destination for Chinese travelers,” said Lisa Simon, NTA President, “We’ve been honored to represent the US in the China market, promoting the diverse destinations, attractions, and tour operator products.”
Last May, NTA won the Gold Award in the “My Dream Destination” competition at the World Travel Fair in Shanghai, where attendees cast votes for the country that presented the most desirable destination. And at the NTA Convention in December, NTA was honored for its work with the Chinese market by the US Department of Commerce, US Commercial Service, which awarded NTA a Certificate of Appreciation for Achievement in Trade for “exceptional contributions to US travel and tourism exports in the China market.”
The association opened its NTA Visit USA Center in November 2010 to promote travel to the Unites States by educating both the US and Chinese trade about high-quality product and best practices, and by linking them with registered tour operators in the United States.
NTA’s award on April 20, the final night of the 2012 COTTM, was the last of five categories, which included Product Innovation, Internet/Media, Service Quality, and Marketing. Finishing second to NTA in Overall Performance was Avis Car Rental (US), and third was Value Retail (UK). Award winners in all categories represented nine different countries.
NTA is the leading association for professionals serving travelers to, from, and within North America. Formerly the National Tour Association, the organization is composed of members who are tour operators, suppliers and destination marketing organizations from more than 40 countries. For more information, visit www.ntaonline.com/ . Look there for the quick link to NTA’s China Inbound Program.