Under the agreement, HRA will support Dusit International as its regional sales representative in Australia and New Zealand, which are among the company’s key emerging source markets. The partnership is expected to provide Dusit International with a stronger
regional presence to showcase its deluxe hotels and resorts, both throughout Thailand and in other destinations, including the Maldives.
James Ramage, Dusit International’s Assistant Vice President – Sales, says, “Our new collaboration with HRA will be one of the key strengths in supporting our agressive expansion of the new properties in Maldives, Delhi, Abu Dhabi and Hainan during 2012-2013. Australia and New Zealand are among our key target growth markets, whom we believe will lead Dusit International to great success in the region. We look forward to introducing our properties to the Australian and New Zealand markets and developing a loyal customer base of passionate travellers.”
“Dusit International is becoming increasingly well known and respected in the Australian and New Zealand markets,” says Craig Davies, Managing Director of HRA. “We aim to support the company as it continues to expand. We have always viewed Dusit International’s brands as best-in-class – as exemplified by the flagship Dusit Thani Bangkok, one of Thailand’s first luxury hotels”.
An increasing number of travellers from Oceania have been visiting the world’s key travel destinations. According to statistics from the Ministry of Tourism and Sports, Thailand welcomed 477, 894 travellers from Australia and New Zealand during January to June 2012. The figure is up almost 10% from 436,617 arrivals during the same period in 2011. The Ministry of Tourism Arts and Culture in the Republic of Maldives also reported a 22.9% growth in the number of visitors from Oceania during the first six months of 2012 compared to the same period last year.