Anderson Retail Tourism Marketing recently announced the expansion of Shop & Dine London, a cooperative tourism programme that provides privileges and special offers at select shopping centres, retailers and restaurants located in and around London to tourists from around the world.
The Shop & Dine London programme was launched in 2010. This year, at World Travel Market in November, the company introduced a unique new product, The Shop & Dine London + Tourist tastecard Package.
The Shop & Dine London + Tourist tastecard Package is the only package of its kind that provides tourists with a Privilege Card entitling the cardholder to hundreds of dollars in special offers from select shopping destinations and retailers located in Central London and within a day trip of the city. Visitors can receive discounts at designer shops such as Alexander McQueen and Coach at Bicester Village, or Calvin Klein and Brooks Brothers on Regent Street. Travellers can also save at traditional British shopping venues offering vintage jewellery, cashmere and custom tailored shirts at Burlington Arcade and Piccadilly Arcade. Harrods offers a complimentary gift with purchase, while the ever-popular Westfield London offers an exclusive VIP Pass worth up to 20% off at many of its famous retailers.
The Tourist tastecard is a personalized card valid for a two-week time period at over 5,000 restaurants in the UK to receive either 50% off a visitor’s food bill or two meals for the price of one. Travellers can select from signature restaurants by famous chefs including Marco Pierre White’s MARCO, unique Mayfair restaurants such as Butler’s and Grieg’s Grill, historic dining venues such as the Hispaniola Restaurant Ship on the Thames River, and popular casual eateries such as La Tasca and Pizza Express.
“We are excited to partner with the Tourist tastecard to offer such a dynamic shopping and dining package to the millions of tourists who will visit London during it’s many events and festivities in 2012” said Kathy Anderson, President and Director of Shop & Dine London. “We recognize that according to research by London and Partners, shopping is the number one activity of all travellers to London. We work with many of London’s leading retailers and shopping districts as well as Global Blue to promote the outstanding selection of shopping and dining offerings the city has to offer along with its tax-free programme for non-EU residents.”
The Shop & Dine London + Tourist tastecard Package includes a printed guide with detailed information and maps on participating shops and restaurants. The Package is sold through major international tour operators, local ground handlers and group planners, hotel concierges and online at www.ShopAndDineLondon.com. Net rates are available to travel trade. Once purchased, travellers receive a printed voucher, which is redeemable for the Shop & Dine London Guide, Privilege Card and Tourist tastecard at the Golden Tours Visitor Centre in Central London near Leicester Square.
Shop & Dine London also partners with ARC Show Your Card and Save programme, the international travel club organization promoting travel deals and packages to hundreds of countries worldwide. “ARC is proud to offer the Shop & Dine London + Tourist tastecard Package to its members from around the world.” said Amanda Patchett, National Programme Manager, AA ARC Show Your Card.” We realize how much international travellers love to shop, so the Shop & Dine London + Tourist tastecard Package is the perfect scheme for them.”
Shop & Dine London is a member of Visit London, UK Inbound and the International Culinary Tourism Association. Anderson Retail Tourism Marketing co-founded the Shop America Alliance in the United States and manages tourism programmes forAmerica’s Premier Shopping Places, a collection of shopping and dining destinations owned and managed by General Growth Properties, Shop LV3 - Fashion Show, The Grand Canal Shoppes and The Shoppes at The Palazzo in Las Vegas, and for Westfield San Francisco Centre in California. For further information on retail and restaurant participation in Shop & Dine London, contact Kathy Anderson, Kathy@retailtourism.com. Travel trade interested in selling the Shop & Dine London + Tourist tastecard Package, contact Renée Ward, Renee@retailtourism.com.