Wedding Expo Pays Off Raising Awareness
Download this page in PDF formatTravelManagers’ personal travel managers, Katy Hurd and Michelle Duncombe had no idea a $225 investment in a stand at the bridal fair at Mornington in Melbourne would be so successful for them.
Attended by approximately 200 brides, their partners and in many cases their families, it proved the perfect audience to educate on the benefits of the personal travel manager concept and the level of service provided says Ms Hurd.
Ms Hurd
“We wanted to firstly explain what a personal travel manager does and the benefits to the client while educating them on what is possible regarding honeymoon or romantic holiday destination options plus the option of getting married overseas.”
Ms Hurd says the expo generated genuine interest.
“Some expos can be so hectic that you don’t get a chance to actually talk to the people visiting your stand. The flow at the wedding expo over the five hours was steady allowing us to be able to talk to pretty much everyone who stopped by.”
TravelManagers national support office produced a specific honeymoon brochure, plus they had access to a stunning brochure on Queensland and the Whitsundays for couples.
“One of the great marketing tools we used at the show was produced by our in-house TravelManagers’ marketing team. It is a marketing kit we can use in our local area and in it are invites and cards in relation to a bridal gift registry. They went down so well.”
Ms Hurd says weddings are such special occasions and the personal travel manager concept provides brides with the reassurance they need, that everything will be taken care of.
“Weddings are normally stressful so when we talked about the things we could offer, showed them the invites and bridal gift registry cards, you could see they had total confidence in our ability to arrange the perfect honeymoon or overseas wedding for them. It was very exciting.”
Ms Hurd says the leads they picked up that day were genuine leading to several bookings following on from the event.
“The most positive aspect was when we explained TravelManagers’ approach; they loved it, particularly our ability to meet them in their home, after-hours or at work. It definitely reinforced to us that people want high level service and they are prepared to pay for it.”
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