Core News Facts:
- HotelTonight, the mobile app innovator that offers deeply discounted same-day hotel deals, today released market data gathered from HotelTonight bookings. This information, collected since January 2011, offers insight into Android and iOS users’ hotel booking habits.
- The data is shared just ahead of the London Olympics, and puts Android and iPhone head-to-head in the first-ever Mobile Booking Olympics. Findings include:
- iOS bookers take the lead on spend and speed of booking.
- Android bookers win on spontaneity and length of stay.
- To see this data as an infographic go to: http://bit.ly/ht_olympicinfo
- With over 2.5 million downloads to date, HotelTonight offers last-minute hotel deals in over 40 U.S. cities, Toronto, Vancouver and London.
HotelTonight Mobile Booking Data by Device:
- iOS users spend on average 15% more than Android users per night on hotel stays. Despite this, HotelTonight always shows the same pricing and hotels to both platforms.
- iOS users are the fastest mobile bookers, and lock in their stays 33% quicker than Android users.
- iOS users are 6% more likely to mix it up and use HotelTonight for an impulse vacation.
- iOS users are 10% more likely to use HotelTonight as a solution for flight delays, detours or travel mix-ups.
- Android users are 16% more likely to use HotelTonight for deal-hunting, and 20% more likely to use HotelTonight for a thrill (e.g. for a night in the city or after a party).
- Android users are 20% more likely to book three or more consecutive nights.
- Android users are 7% more likely than iOS users to book spontaneously versus planning ahead to book last-minute.
- iOS users are more likely to use hotel restaurants, spas, bars and the minibar. Android users are more likely to use hotel parking, WiFi and casinos.
- When it comes to time-of-day, Android users are 32% more likely to book after 9:00 p.m. and iOS users are 10% more likely to book before 2:00 p.m.
- Android users are 9% more likely than iOS users to book on Friday, and iOS users are 11% more likely to book on Tuesday.
- Users of an Android device are 49% more likely to use HotelTonight to book a room in Las Vegas, and iPhone users are 56% more likely to use HotelTonight to book in New York City and 88% more likely to book a room in London.
- The data was taken from HotelTonight mobile app bookings, as well as a post-booking survey. Unless otherwise stated, the date range of the represented data is January 1, 2011 – July 20, 2012.
Jared Simon, COO, HotelTonight:
“By allowing customers to book a hotel no matter where or when the impulse strikes, HotelTonight has changed the way people think about travel. Regardless of device, we know that our users just want us to get out of the way and allow them to quickly and easily book a room. We’re excited to share some industry insight on this fast-growing, spontaneous booking category.”