Tiger Airways Gets A New Australian Online Face… … And launches facebook cast recruitment drive for first ever TV Australian commercial…
Tiger Airways Australia will today launch its official Australian facebook page and provide Australian consumers with an alternative way of engaging with Tiger and getting to know the airline beyond the commercial sales process.
Tiger’s first friends recruitment drive will be to find members of the public willing to participate in the filming of the airline’s first ever TV commercial. After filming at a secret location, the advertisement will make its debut on Tiger’s new facebook page as well as appearing on (yet to be confirmed) Australian television channels.
Andrew David, CEO of Tiger Airways Australia says the airline is an online business and has always recognised the power of online marketing.
“We see our new facebook presence as an extension of the same consumer conversation.
“As with all other areas of our business we intend to instil the right standards to achieve the operational excellence that Tiger is now becoming known for,” said Mr. David. “But obviously we also want to have some fun at the same time.”
Following the TV commercial casting launch, Tiger Airways will encourage its facebook friends to help determine which new routes it should add to its growing network and help the airline evolve through feedback and social conversation.
“We are a volume based business and as we continue to spread our wings it’s important that our product accurately reflects the demands of the Australian public,” said Mr. David.
Join Tiger Airways Australia on facebook: https://www.facebook.com/TigerAirwaysAustralia
Follow us on Twitter: http://twitter.com/#!/tigerairwaysaus.