Tour de Data, hosted by STR Analytics and the STR family of companies, is making its next stop in Washington, D.C., to reveal in-depth statistics on the market.
Tour de Data events give attendees a look at the latest hotel industry trends and data as well as innovative ways to use it.
Hosted at the Hotel Monaco, Tour de Data Washington, D.C., event will be held Thursday, May 17 from 4:00 p.m. to 7:00 p.m. EDT.
STR Analytics will give attendees a comprehensive look at the Washington hotel market, presenting statistics such as:
- At year-end 2011, the group segment’s average daily rate was at 98 percent of the 2009 peak, despite the inauguration in 2009.
- At year-end 2011, the transient segment’s ADR was at 94 percent of the 2008 peak.
- The Washington, D.C., Central Business District reported performance growth across the board. The tract surpassed the 2008 RevPAR peak in 2011 by 1 percent.
- The Frederick/Rockville Tract of Washington, D.C., reported the highest demand growth of all areas in the market at 3.6 percent during the 12-month period through March 2012. The tract’s revenue per available room is currently at 97 percent of the 2008 RevPAR peak.
“We are looking forward to bringing Tour de Data to the Washington, D.C., hotel market,” said Steve Hennis, director at STR Analytics. “The event is a great opportunity for hoteliers to gain knowledge of lodging trends in the D.C. area and to learn how to use this data to better understand the current competitive environment.”
The remaining 2012 Tour de Data events will be held in San Francisco and Atlanta. Each will offer market-specific data, national industry overviews, innovative ways to benchmark, unique data only released at events and the power comp-set series.
In conjunction with the live events, STR Analytics also will host various webinars throughout the year, discussing topics such as: “How strong is your comp set?” and “All projections are wrong.”
Both the live events and webinars are free of charge. For more information and to register for Tour de Data visit www.tourdedata.com