This summer, teleport to PARIS, LONDON, ROME, MADRID and numerous other cities with the new Unique iPhone App. 5 hours+ of interactive and downloadable video clips allowing you to savor some of the world’s most unique places – restaurants, cafés, bars, experiences – and the people behind them. Famous chefs, restaurateurs, and barmen tell you all about their passions while you meet tons of charming locals.
“The Web and mobile devices have triggered a real mutation in the world of travel,” asserts Paul Verdy, president and founder of Unique. “In order to meet the needs of the nomads that we’ve all become, Unique intends to reinvent the destination guide. Our microguides are a completely multimedia-driven experience, teeming with videos and with interactions that bring to life key addresses in the world’s biggest cities. This whole endeavour was expressly conceived with computers, tablets, and smartphones in mind; this is the era of Apple. Our microguides are short and pack a wallop; this is the era of Twitter. Lastly, our microguides are also ‘your microguides’. Everyone can easily create and share their own recommendations with their friends and their networks; this is the era of Facebook. It is,” Paul Verdy concludes, “this innovative hybrid between content put together by an editorial team, as well as a passionate community, that truly makes us Unique.”