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Zambia prioritises tourism

January 27, 2014 Destination Global, Headline News No Comments Email Email

egtmedia59A three member Zambia Tourism Board delegation is currently in India to establish presence and showcase its tourism products.

Mr. Mato Shimabale, Director Marketing, Zambia Tourism Board (ZTB) said at the media presentation in Mumbai on Thursday: “Zambia is known worldwide for its rich natural deposits of copper and its mining. We’re re-positioning tourism as a priority sector since two years. We would like to promote the natural wonders, water falls, walking tours, Victoria Falls, the wild Zambezi River, breath taking lakes and the wetlands, a profusion of birds, wildlife and raw pulsating wilderness of our friendly country”.Mato Shimabale, Director Marketing, Zambia Tourism Board

Mr. Shimabale said that the earlier African face of Zambia as a war struck poor country was over and the country has a multi democratic party since 1991 with stable economy. It is one of the fastest growing countries in Africa at a 7 percent GDP growth.

Minimum of 10 days is required to experience the rich African culture and to indulge in various activities like bungee jumping 110 meters off the Victoria fall bridge, micro- lighting and helicopter flight above the falls, boat cruises, abseiling, white water rafting, canoeing and river safaris.

Zambia’s immense wilderness embraces 20 National parks and 34 Game Management areas.
30 percent of Zambia’s wildlife protected area remains unexploited and the visitor can go on the popular walking safaris (concept born in Zambia).

More than 30 traditional ceremonies occur annually and these can delight tourists.  Presence of large population of Indian origin and Indian restaurants guarantees availability of Indian cuisine.

Zambia Airways was liquidated in 1995. Mr. Shimabale hinted at the new national carrier currently taking shape and being a reality within this year. Zambia received a million tourists last year. 20,000 Indian tourists visited the country last year.

ZTB plans to actively market in India through advertisements, road shows, fam trips for travel agents and the media. The NTO signed an agreement with Cox & Kings for including Zambia in its brochures and promoting the country. Starting of an online training program for Indian travel agents is on the anvil.

Written by Anand & Madhura Katti

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